EXPLORATION + DISCOVERY
We start by learning about you, your company, your product, and your vision. Who are your competitors and what are they up to out there? Our team keeps digging until we are experts on your business and your market.
This part’s important, people. What is your brand all about - from concept to vision and everything in between? Who do you speak to and what makes that connection special? And who cares? Your bottom line cares, that’s who. It’s why we spend a considerable amount of time answering the why before the what. We don’t “do” blind leading the blind, and a comprehensive brand strategy helps ensure that.
Conceptualization is where our team gets creative, coming up with the imagery and language that will form the foundational user experience of your brand. During this portion of a project we may come up with hundreds of creative marketing solutions, but only the best get picked for the starting lineup. We take those brilliant ideas and crank ‘em up to eleven.
Now, for the part that gets us out of bed in the morning and keeps us burning the midnight oil. We take everything that we’ve learned during the exploration, discovery, and strategy phase, and start creating. The build portion of the project may be a simple one-pager or an entire set of branding and marketing guidelines to get your startup, cause, or organization off the launch pad.
At this point, we’re ready for the big unveil. We meet with you and your team to walk you through what we’ve created, explaining the strategy behind every deliverable, chunk of code, or line of text. We take your feedback, adjust here & there, and deliver a finished product you, and our team, are proud of.