Bospar has built a highly successful all-virtual PR firm that specializes in promoting new technology.
The firm has written the “next-gen PR agency playbook” on how to excel in a digital world by working with the best people - no matter their physical location. The result gives clients the focus of a boutique PR firm with the footprint of a large agency. Staff is based in San
Francisco, Los Angeles, Chicago, New York, and the Washington, D.C., area. Bospar offers the following practices: consumer, developer, enterprise, fintech, health tech, security, and social.
In 2018 Bospar hired two former client contacts at the SVP level, enabling the agency to launch two new offerings: a marketing/branding arm and a health tech practice. The agency expanded its social media offering while providing social media sales boot camps to sales teams in Europe, Asia, and North and South America.
Recognizing the importance of content, Bospar expanded its content team so that clients could have access to content creators from coast to coast. The agency is also now producing videos.
Bospar teamed up with WHM to launch a more client-friendly website, with access to instructional bylines and blog posts.
The agency strengthened its commitment to diversity with new hires. Its staff includes Hispanic, African-American, Dominican Republic, Indian and Asian backgrounds. The agency participates in the National Hispanic Journalists Association and the National Lesbian Gay Journalists Association. As part of its charitable PR work, the agency represents CloudNOW, a consortium of women in cloud computing.
Bospar continues to support its grass-roots organized fun committee, tasked with the job of providing more glue to our virtual workplace.
Bospar has gone from zero to $4.6 million and is already nearing a $5 million run rate for 2018 while making a significant profit. At 28 people, Bospar's three-year staff turnover rate is near zero. Bospar has several client contacts who have hired us multiple times as they change jobs. The agency has a seat at the table with client contacts who include CMOs and CEOs.
Bospar believes they are in this to make a difference.
"We value business success but are in this for much more than the money," said Chris Boehlke, Bospar's co-founder and principal. "We partner with clients who can change the world and help them to do so."