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Marketing, digital, video, web and strategic communications firm in Holland, MI. Organizations big and small trust Boileau Communications to shape stories of change, complexity and growth with an authentic voice.

Services We Provide (17)

Branding/PositioningContent MarketingDigital MarketingEmail MarketingGraphic DesignInbound MarketingWeb DevelopmentWeb DesignVideo ProductionUser Experience/User InterfaceSocial Media MarketingSearch Engine OptimizationPublic RelationsPay-Per-ClickNamingMarketing Consulting/StrategyLocal Listing

Business Overview

Small, Enterprise

B2B

National

6–20

Technologies We Support (10)

Adobe Creative SuiteAdobe PremierConstant ContactGoogle AnalyticsHTMLHubspotMail ChimpSquareSpaceWooCommerceWordPress

Industry Expertise (1)

Business Services

What Makes Us Different?

For organizations seeking to communicate complex ideas or challenging stories, we provide the experienced, strategic guidance and tools necessary to create effective understanding. Our clients know us for our responsive service, thoughtful approach and excellence of work product. It’s a reputation we’ve worked hard to build over the past 15 years, and it’s a reputation that can only stand on the success of our clients.

Anyone can tell a story, but in our 15 years of business, we’ve found it’s the discipline of process that yields the best results. We would love to take these steps with you to craft the message, strategy, tools and measures that will create a meaningful connection with your audience.

1. DISCOVER
There are a lot of books, influencers, blog posts and ads trying to tell you who you are and what to do. We mostly listen. Discovery is uncovering the core desires of your stakeholders, understanding how your stories intersect, and putting words to the spirit and value that make your organization unique.

Interviews & Workshops
Market Research
Communications Audits
Stakeholder Surveys
Brand and Message Writing

2. PLAN
Once you know where you are, where you want to be, and what stands in the way – we can help you map out a pragmatic and effective strategy to get you there. Tactically, we know what works, what’s snake oil, and what risks are worth taking.

Strategic Communications Planning
Marketing Strategy
Social Media Strategy
Digital Advertising Strategy
Public Relations Strategy
Crisis Communications Planning

3. CREATE
The part where you get to see your story come alive. In alignment with your strategy, our team will create marketing and communications tools that are intuitive to use and resonate with your audience.

Advertising Creative
Copywriting
Digital Marketing & Ad Management
Graphic Design
Managed Website Services
Public Relations & Media Training
Social Media Management
Video & Animation

4. MEASURE
In strategy development, we’ll help you set challenging, yet realistic measures to define success. We set weekly, quarterly and annual rhythms to review progress and modify tactics where necessary to stay on track.

Bi-weekly review sessions
Scorecard development
Monthly analytics reporting
SEO reporting and guidance

Conclusion
We’ve led numerous organizations through brand development and strategic communications, and our in-house design, video and marketing services equip us to deliver our clients with the tools they need to be successful. We’re known for the quality of our strategic counsel, and we serve our clients with great care, responsiveness and sensitivity to budget.