Our workflow involves a series of initial discovery meetings with all stakeholders. This in-depth approach reveals underlying needs and issues that the business owner typically may not have been aware of. From this, we'll formulate a proactive online solution and deliverables based on key performance indicators as a result of the discovery findings.
This critical step helps avoid the pitfalls you otherwise may have encountered.
Other web design companies may meet with you to do 'scope of work' based solely on what you think you need and what they offer. Then they buy a responsive web design template (commodity), swap out its graphics and pass it off as a custom site to you.