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Business Summary
Number of employees
21–50
Commercial Focus
B2B, B2C
Service Area
National
Project Based Budget
$10,000 or more
Retainer-based Budget
$5,000 or more
11 Reviews in Total
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Positive
About BANKTASTIC
BANKTASTIC, a marketing agency for financial brands. We build outcomes-based programs that help banks, credit unions and other financial organizations build love, loyalty and profit. Our proprietary National Millennial Advisory Board is invaluable to clients who want to be relevant to millennials.
What makes us different
STRATEGY-BASED BRANDING & REBRANDING
We have 23 years of branding and marketing experience with banks, credit unions, fintechs and other financial brands whose customers and prospects are looking for value, not gimmicks.
We are a strategy-first agency. We don't jump to tactics or conclusions. We're creative, innovative partners and coaches who help brands thrive.
RESEARCH AND NATIONAL MILLENNIAL ADVISORY BOARD
Qualitative, quantitative, focus groups, surveys—Banktastic offers the full spectrum of modern research tools to help you understand and engage with your customers, employees and competitive environment.
In addition, we have established the Banktastic National Millennial Advisory Board. Reaching and capturing the Millennial audience is critical to building the next generation of customers and employees who by 2030 will be the richest generation in history, holding five times the wealth they have today. We offer a unique solution to this challenge that gives clients insights that inform their business and marketing strategy.
OUR BOOK: BEYOND STICKY
For every banker who wants off of the commodity hamster wheel, Beyond Sticky is the first-of-its-kind book that helps bankers create super-sticky, value-based relationships and a future-proof financial brand. Written and Illustrated by Martha Bartlett Piland, learn more and order online at banktastic.com/books.
What We Do
- Advertising
- Branding/Positioning
- Content Marketing
- Digital Marketing
- Email Marketing
- Graphic Design
- Market Research
- Marketing Consulting/Strategy
- Public Relations
- Reputation Management
- Social Media Marketing
- Video Production
- Web Design
Our Work
UpCity Guest Posts
The Show Up, Follow Up Rule of Business Development for FinServ | UpCity
For banks and other FinServ brands, the show up, follow up rule to business development can help you build a successful company!...
Read article on UpCity.comLocation
BANKTASTIC Reviews
Showing 1-5 of 11
07/09/2021
Validated by UpCity
Advertising
Customer Relationship Management
Branding/Positioning
Marketing Consulting/Strategy
Overall Experience
Martha and I have been friends and business partners for over 20 years. In 2003, her team helped us develop a branding/marketing strategy for a de novo bank that has stood the test of time and is still in use today. She and Alex are thoughtful, innovative and professional in everything they do, and I'm grateful for our relationship!
BANKTASTIC replied to this review
Greg, thank you for your generous review. We're grateful for the relationship as well!
07/08/2021
Validated by UpCity
Overall Experience
Top Notch Professionals!
We merged our family backs together which were located over 3 states. We knew we needed to create one new and dynamic “Brand” which described and differentiated us.
Lead by Martha, Banktastic visited our branches, interviewed our Bankers and conducted focus groups with our Guests. They came up with a new brand identity including the outside the box slogan “Banking Unusual”. We used that new slogan and developed the brand over 15 years and it helped us expand to 10 states.
Martha and her crew are too notch professionals and they too are “Brand & Marketing Unusual”!
Thanks Martha for helping us be so successful!
We adopted
BANKTASTIC replied to this review
Thank you, Wint! We're fortunate to have worked with you and your many high-class, highly professional Banking UNusual bankers.
06/22/2021
Validated by UpCity
Communication
10/10
Knowledge
10/10
Overall Experience
BANKTASTIC created a thorough sales/brand messaging strategy for us. The strategy included all of the touchpoints in our sales process along with consistent messaging to use and a "playbook" to follow. We were able to easily incorporate the recommendations into our sales process.
BANKTASTIC replied to this review
Thank you, Anna. We've really enjoyed working with you and appreciate you taking the time to share your thoughts about our working relationship.
06/21/2021
Validated by UpCity
Branding/Positioning
Graphic Design
Advertising
Overall Experience
I have worked with Martha and her team for over the last 15 years and I have always been delighted in the final results. She has helped us develop the branding and the follow on marketing and sales messaging and process for our commercial lending banking and credit union MBL software that we have marketed nationally for the last 25 years. You can trust Martha to get the job done for you!
BANKTASTIC replied to this review
Thank you, Duane. We appreciate the kind review and our longtime relationship!
06/19/2021
Validated by UpCity
Naming
Web Development
Marketing Consulting/Strategy
Overall Experience
We originally hired Martha’s firm to evaluate our current company name with the idea that a new name might better describe what we did. They put together a test including clients and the general public. Results of that testing convinced us that our name was well imbedded in the community and that a name change might very well be counter productive. We proceeded to have them develop a new brand strategy, a new logo and marketing materials. It was a very smooth process and we were impressed with Martha’s professional style of doing business.
BANKTASTIC replied to this review
Thank you for your review, Daryl. We thoroughly enjoyed the opportunity to work with you and the fine company you built.
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Showing 1-5 of 11
11 Reviews in Total
100%
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Positive
Featured Reviews
Verified
5/5
Greg Fankhauser
Martha and I have been friends and business partners for over 20 years. In 2003, her team helped us develop a branding/marketing strategy for a de novo bank that has stood the test of time and is still in use today. She and Alex are thoughtful, innovative and professional in everything they do, and I'm grateful for our relationship!
more >
Verified
5/5
Wint Winter Jr
Top Notch Professionals!
We merged our family backs together which were located over 3 states. We knew we needed to create one new and dynamic “Brand” which described and differentiated us.
Lead by Martha, Banktastic visited our branches, interviewed our Bankers and conducted focus groups with our Guests. They came up with a new brand identity including the outside the box slogan “Banking Unusual”. We used that new slogan and developed the brand over 15 years and it helped us expand to 10 states.
Martha and her crew are too notch professionals and they too are “Brand & Marketing Unusual”!
Thanks Martha for helping us be so successful!
We adopted
more >
Featured On
Platforms We Support
- Adobe Creative Suite
- Constant Contact
- Google Analytics
- Joomla!
- Mail Chimp
- WordPress
Who We Work With
Clients We Serve
- Small Businesses: 1–250 employees
- Medium Businesses: 251–999 employees
- Enterprise Businesses: 1000+ employees
Types of Businesses We Work With
- Business Services
- Finance