What did you like best?
The team at Ave 25 is small AND mighty. They have been working together for a long time (especially for smaller agencies), and they truly love working with small to medium businesses. We love having direct access to the Creative Director (Rob Tinsman) and Co-founder (Rusty Pile) for branding and strategy work - they lead the effort internally, they present it to the client. This way, nothing is lost in translation as is sometimes the case with larger agencies. The account manager/business development person, Rachel Gularte, is incredibly organized, direct and open - you always know exactly where you stand with your projects, timelines, budgets. Great work plus fair rates and on-track timelines is what I like best!
What did you like least?
I'm a raving fan of this agency, so this is really tough. Their Nespresso coffee machine is pretty outdated?
I inherited the Ave 25 relationship when I joined Nevoa Inc. as Marketing Director in April 2017. I have worked with and for agencies throughout my career. One of the biggest mistakes Marketing Directors, VPs, etc., make (in my opinion) is coming in to a new position and immediately firing the incumbent agency for another that they have worked with previously. My objective and responsibility in joining Nevoa was to create the branding, positioning, marketing, web presence, etc., for both the company and for a new, exciting product the company is launching. I had other agency relationships in mind to bring in to help with this work, and at the time Ave 25 had only been hosting the Nevoa website for a very low monthly fee. I asked to meet with them to learn more about their overall capabilities, and from that initial meeting I knew they were a unique, small group of incredibly talented, passionate branding/marketing professionals. They created a branding and positioning for both Nevoa Inc. and for the new product offering that were both integral to everything that came after that point. We knew our voice, our persona, how we want to sound and act with the multiple target audiences we identified. It was incredibly powerful and incredibly helpful to keep our (also small) team focused on how best to brand, market and position our company and our products. From there Ave 25 designed a new website, a tradeshow booth, retractable banners, and more. In addition to the great work we received, I received "something to think about" emails from the Creative Director multiple times on weekends or at night when he was thinking about our company and brand. To think about it is one thing; to take the time to send off a message to take it beyond that is unique in my experience. They are fair and transparent about how they charge for their services; every deliverable we have received has literally "wowed" us.