The team at AtticSalt far exceeded our expectations in all aspect of the whole branding journey we went thru, step by step, holding hands together. From the very first meeting we knew that we hit the bullseye and we knew that the final design will be amazing. When the time came and our design was reveled, we felt like crying or simply were crying. It was what we envisioned and much more. It completely knocked our socks off. The colors selections, the unique of the graphics, the young and hip feel, was all we were going for. I would highly recommend AtticSalt for anyone that wants something different, wants to stand out from the rest, wants a team that has an amazing intuition for design that is backed up with a deep expertise. Especially, Rani, the director is a magician extraordinaire when it comes to making sure your brand is seen, heard and out there, different.

While working for Primus Pharmaceuticals, the company commissioned AtticSalt to do a rebranding exploration for one of our medical food lines. The product itself was known for its quality and efficacy, but the team felt that the brand's identity didn't quite reflect those values. We were all blown away by the new proposed look and feel. AtticSalt did an incredible job capturing the essence of the brand and they were a delight to work with. I've personally recommended them to everyone I know since. Limbrel_Artboard 79 copy 5.jpg

We retained Attic Salt to assist our firm with a rebranding effort, which includes logo, brand colors, brand utilization strategies, website development and roll-out. Rani and his team went above and beyond our expectations, leading our group of 6 principals through several revealing exercises, and was then able to capture meaningful words and phrases that helped pinpoint what is important to our firm's brand. I am thrilled with the result!

Taking a 50-year-old firm and giving it a new brand and look for the future is no simple task. Attic Salt completed this year-long project brought as much enthusiasm as they had at the beginning all the way to the end. to be honest, I think they are still just as excited about our new brand as we are. We couldn't be more satisfied with the end product. We found Rani to be a pleasure to work with and would give them a glowing recommendation.