We are a full-service marketing agency that specializes in unique marketing strategies, processes, and tools that give our clients an asymmetric advantage over their larger and better-capitalized competitors. And, our insights group provides market research, competitive intelligence, and proprietary research platforms that give clients a firm foundation that leads to fact-based decisions. Our systems group provides implementation and customization of marketing-technology (Martech) tools.

What Makes Us Different

Our agency specializes in helping small and medium-sized businesses win in battles against larger and better-capitalized adversaries. We work with you to employ a range of concepts, tools, and strategies to give you an edge.

The essence of our unique approach is that we thrive in highly asymmetric environments where our clients are competing in a vicious marketplace that leaves very little room for success for the smaller players. We are not a room full of 25 year-olds with no real-world experi...


Employees: 6-20

Annual Revenue: $2M - $5M

Year Founded: 2007

Service Area: National

Featured on:

What we do

  • Web Design
  • Web Development
  • Pay-Per-Click
  • Search Engine Optimization
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • Local Listing
  • Reputation Management
  • Branding/Positioning
  • Marketing Consulting/Strategy
  • Customer Relationship Management
  • Marketing Automation
  • Inbound Marketing
  • User Experience/User Interface
  • Advertising
  • Graphic Design
  • Digital Marketing
  • Market Research
  • Demand Gen

Who we work with

Types of Small Businesses We Work With
  • Generalists
Web Platforms We Support
  • WordPress
  • Drupal
  • SquareSpace
  • Hubspot
  • Google Analytics
  • Active Campaign
  • Salesforce
  • AWS
  • Adobe Creative Suite
  • HTML
  • Java
  • WooCommerce
  • Shopify
Commercial Focus
  • b2b
Clients We Serve
  • Locally-focused small business owner (eg. Doctors, Lawyers, Restaurants)
  • Locally-focused franchisee
  • Small e-commerce business (i.e. less than $1MM in annual sales)
  • Medium or large e-commerce business (i.e. greater than $1MM in annual sales)
  • Start-ups
  • Medium or large national or international business


Retainer-based Budget
  • $2,000 - $5,000
  • per month
Project-based Budget
  • Starting at $2,500
  • per project
Reviews (1-3 of 3)

Jay Hazen

Full starFull starFull starFull starFull star 04/04/2019

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What did you like best?

We originally hired Asymmetric to redo our web site along with improve our online presence. Our site is now fantastic, easy to navigate and cutting edge. Emma has been our account manager, she is great . She is always ready to help get things done and help us monitor not only web traffic to our site but also monitor incoming phone calls to assist us with improving our customer service! She also is the contact for the many organizations and Venues we advertise with or sponsor.

What did you like least?

There is nothing that I have to complain about. Our experience with Asymmetric has been very good

Describe your overall experience.

Asymmetric did what they said they could and today that can be rare! Very Happy with results

Full starFull starFull starFull starFull star 03/21/2019

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What did you like best?

Professional, complete and thorough. Information that was critical to our decision process.

What did you like least?

They delivered everything xceptionally, with no complaints in the least.

Describe your overall experience.


Full starFull starFull starFull starFull star 03/21/2019

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What did you like best?

They went beyond expectations to provide the customization we needed and were generally very good about getting back with us promptly.

What did you like least?

There were one or two times it took a while for them to get back with me, but nothing we couldn't work with

Describe your overall experience.

Very good, I would use them again and recommend them to others.

Reviews (1-3 of 3)

Asymmetric Applications Group

8383 Greenway Blvd., Suite 600
Middleton, Wisconsin 53562

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Mark Hope