Business Overview

Allied Productions is a process driven photo and video creative agency. Our focus digs deeper into understanding your business and your consumers, in order to create targeted content for the moments that matter. We aren't just a service, we're an ally. Allied Productions is a process driven photo and video creative agency. Our focus digs deeper into understanding your business and your consumers, in order to create targeted content for the moments that matter. We aren't just a service, we're an ally.

What Makes Us Different

We don’t talk at consumers; we hold a conversation.
We don’t tell; we advise.
We don’t trigger transactions; we inspire.

Our biggest advantage is our commitment to understanding you and your audience and/or consumers. Our collective experiences spans backgrounds in product design, design thinking, and in the actual development of products. This experience seeps into our process, and combined with an intense focus on the power of story to inspire meaning, action, and results creates a powerful creaive ally for our clients. Our service offerings vary from simple interview and product photos, to strategic marketing offerings and impactful video and photo creative campaigns. 

Our Process

1. Empathize & Define

We're firm believers in stepping back and finding focus in the "Empathize & Define" portion of our process. We'll dive deep into understanding your business, products, services, people, and your consumers. From there we employ a number of different design thinking tools, with a focus on storymapping to help define the opportunity. 

2. Ideate

Once we've developed that deep understanding we'll create numerous ideas, concepts, storyboads and looks pending your budget, focus, and timing. We'll consider delivery channels, campaigns

3. Iterate

We'll narrow down the possibilities and focus on a select few concepts and create multiple iterations. 

4. Create

Everyone's favorite part. Within this step exists the production and development of the creative. Long days on set, editing, reviews, and final approvals all exist here.

5. Validate

For our more involved campaigns we'll use digital research tools (A/B testing, pilots, digital ethnographies etc) to test our hypothesis throughout the process at key decision points as well as testing channel optimizations (social, traditional, paid-digital).

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Locality
  • International
  • Domestic
  • Within a 60 mile radius of your office
Services
  • Web Design
  • Web Development
  • Mobile App Development
  • PPC
  • SEO
  • Social
  • Public Relations
  • Email Management
  • Content/Blogging
  • Local Listing
  • Reputation Management
  • Branding/Positioning
  • Marketing Consulting/Strategy
  • CRM Consulting
  • Marketing Automation Services
  • Inbound Marketing
  • User Experience/User Interface
  • Video Production
Minimum Monthly Budget
  • $250 - $500 monthly
  • $500 - $1,000 monthly
  • $1,000 - $2,000 monthly
  • $2,000 - $5,000 monthly
  • $5,000+ monthly
  • Unknown
Clients We Serve
  • Locally focused small business owner (eg. Doctors, Lawyers, Restaurants)
  • Locally focused franchisee
  • Small ecommerce business (i.e. less than $1MM in annual sales)
  • Medium or large e-commerce business (i.e. greater than $1MM in annual sales)
  • Medium or large national or international business
Web Platforms We Support
  • WordPress
  • Drupal
  • Joomla!
  • Adobe Business Catalyst
  • Weebly
  • SquareSpace
  • DudaOne
  • Wix
  • Typo3
  • ImageCafe
  • Hubspot
Types of Small Businesses We Work With
  • Generalists
  • Specialists

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Location
Location

Allied Productions

422 Leonard St Northwest
Grand Rapids, Michigan 49504

Icon phone(616) 928-4098

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Phillip Swanson