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Allied Productions

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422 LEONARD ST NORTHWEST
GRAND RAPIDS, MICHIGAN 49504
+1 (616) 928-4098
Contact This Pro
422 LEONARD ST NORTHWEST
GRAND RAPIDS, MICHIGAN 49504
+1 (616) 928-4098
Contact This Pro
Allied Productions
GRAND RAPIDS, MICHIGAN
no reviews yet
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Business Summary
Service Area
National
Retainer-based Budget
$1,000 - $2,000
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About Allied Productions
Allied Productions is a process driven photo and video creative agency. Our focus digs deeper into understanding your business and your consumers, in order to create targeted content for the moments that matter. We aren't just a service, we're an ally.
What makes us different

We don’t talk at consumers; we hold a conversation.
We don’t tell; we advise.
We don’t trigger transactions; we inspire.

Our biggest advantage is our commitment to understanding you and your audience and/or consumers. Our collective experiences spans backgrounds in product design, design thinking, and in the actual development of products. This experience seeps into our process, and combined with an intense focus on the power of story to inspire meaning, action, and results creates a powerful creaive ally for our clients. Our service offerings vary from simple interview and product photos, to strategic marketing offerings and impactful video and photo creative campaigns. 

Our Process

1. Empathize & Define

We're firm believers in stepping back and finding focus in the "Empathize & Define" portion of our process. We'll dive deep into understanding your business, products, services, people, and your consumers. From there we employ a number of different design thinking tools, with a focus on storymapping to help define the opportunity. 

2. Ideate

Once we've developed that deep understanding we'll create numerous ideas, concepts, storyboads and looks pending your budget, focus, and timing. We'll consider delivery channels, campaigns

3. Iterate

We'll narrow down the possibilities and focus on a select few concepts and create multiple iterations. 

4. Create

Everyone's favorite part. Within this step exists the production and development of the creative. Long days on set, editing, reviews, and final approvals all exist here.

5. Validate

For our more involved campaigns we'll use digital research tools (A/B testing, pilots, digital ethnographies etc) to test our hypothesis throughout the process at key decision points as well as testing channel optimizations (social, traditional, paid-digital).

What We Do
  • Branding/Positioning
  • Content Marketing
  • Customer Relationship Management
  • Marketing Automation
  • Marketing Consulting/Strategy
  • Social Media Marketing
  • User Experience/User Interface
  • Video Production
Location
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Platforms We Support
  • Adobe Business Catalyst
  • SquareSpace
Who We Work With
Clients We Serve
  • Locally-focused small business owner (eg. Doctors, Lawyers, Restaurants)
  • Small e-commerce business (i.e. less than $1MM in annual sales)
  • Medium or large e-commerce business (i.e. greater than $1MM in annual sales)
  • Medium or large national or international business
Types of Businesses We Work With
  • Generalists