Most agencies dance around the numbers – they are much more comfortable talking about the size of your budget or the monthly retainer than discussing measurable goals and creating shared expectations.
We insist on setting clear program goals that dovetail and directly augment the numbers you are playing for – top line revenue, market share, brand impressions and preference, franchise unit growth, etc. Otherwise, it’s hard to evaluate our mutual success if expectations aren’t set up front.
It all begins with the development of a collaborative, research validated content marketing strategy using our trademarked LINK® planning process. We then approach each assignment with an underdog mentality – it drives us to dig deeper for fresh, big ideas, and to bring breakthrough ideas and programs to the table.