Founded in 2013, 321 Web Marketing was built to deviate from the traditions other digital marketing companies followed. Jonathan Gessert, the founder of 321, believed the way competitors performed digital marketing could vastly improve, if approached from a technical perspective. The way digital marketing was being performed focused too much on the creative and not enough on the results. It needed to be pushed forward along with the breakthroughs of data analytics. There was a clear need for improvement in how digital marketing was performed, and 321 Web Marketing had a vision to break the mold.
Companies succeed when their brand and services are visible to large audiences consistently. To achieve this scale of visibility, there is one major player that can provide that level of success, Google. Throughout the years Google has continued to improve the quality of search results provided to their users, and their methods of doing so continue to change. To provide the most relevant results available on the internet to searchers, Google has created an algorithm that will determine what websites should rank higher on search results for any given search.
We have been able to determine key factors attributed to high search rankings, and implement them into our digital marketing strategies. Through strategically coded websites, data driven keyword targeting, and innovative marketing automation system creation, we have been able to establish a new era of digital marketing.
Since we approach digital marketing in a different way, it’s not hard to believe our team background is a bit unorthodox as well. Each one of our team members come from different fields of education and previous employment positions. A few of the degrees obtained by our team members include physics, psychology, operations research, & mass communications. Each one of team members brings a different perspective to a digital marketing campaign, which has proven to yield successful results for our clients.
We are a data driven company, and believe that campaigns can only improve through the data that is tracked. Each month we analyze data and trends, and adjust our clients campaigns to ensure maximum results. Not only do we consistently improve our approach, but we provide 100% visibility of our work and strategies to our clients. We view ourselves as an outsourced marketing department for our clients, and work hand in hand with their in house operations to achieve to best chance of success. By hiring 321 Web Marketing, you are adding a group of digital marketers to your staff, who are devoted to the growth and success of your business.