Over the past year we have tried almost every sales and marketing tactic you could imagine. We have spent a sizable portion of our budget on traditional marketing tactics including billboards, direct mail, newspaper ads, radio ads and much more with very little to show for it. Beyond that we have used digital advertising with some results, but not to degree we were hoping for. So we turned to Aalap and 1o8 to see what his recommendations would be.
I am blown away with the amount of quality work Aalap and his team have been able to do for us in such a short amount of time. If you're like me, you have a laundry list of "wouldn't it be great if we could" items that you know you should be doing but just don't have the time, resources, or exact expertise to get accomplished. This is where 1o8's strategy chops come in to play as they help diagnose your issues, prioritize what needs to be done first, and then have the know-how to implement the changes. (While also handling every curve-ball request that naturally comes with working with a start-up). I have yet to come up with a question or issue we have been having with our website, seo, digital marketing, analtyics, or anything else that they have not been able to quickly handle.
During this time we have completely revamped our Google analytics tracking and goals so we can see what marketing efforts are working, a seven page dashboard to easily see these results to make better and faster assessments of our efforts, an seo keyword audit and effective seo strategy implementation, an on-page seo strategy for our website, an overhaul of our SEM and Google ads, creation of Facebook campaigns customized to our audience on an individual level, re-marketing campaign strategy for both Facebook and Google ads.
The results speak for themselves. Almost 100% of our leads are coming from digital tactics, we have drastically increased the volume of leads, and we are able to see exactly which sources those leads are coming from so we can allocate more resources to the better performing channels. Not to mention we are now top of page for our most needed google searches. As a company we are now looking to drastically reconfigure our budget based on this success and will be considerably reducing our spend on traditional efforts.
Working with Aalap and his team is a pleasure. They are quick to respond to questions and truly feel like an extension of our marketing team. Each week I am asked if there are any hot projects that need addressing and we have a slack channel that allows us to be in constant contact if I should have any immediate needs. They are always prepared for our bi-weekly meetings with new insights and always bringing new ideas to the table. I could not recommend 1o8 more highly. They have made my job much easier and allow the marketing team to go to executive meetings with confidence in our direction and the results we are seeing.