Marketplace: How we identify who you can trust
Why You Should Trust UpCity Certified Providers
As a business, it’s tough to know who you can trust to provide you credible services and act as a partner in your success. UpCity has developed a proprietary algorithm that utilizes nine digital signals to measure the credibility and trustworthiness of each of our Certified Partners. We use this algorithm to build the UpCity Recommendability Rating, an assessment of how recommendable a service provider is in comparison with other service providers. It is derived from a variety of data points that are designed to help business owners find a partner that is the best fit for them, with the goal of giving business owners peace of mind knowing they are partnering with someone they can trust. A service provider’s UpCity Rating helps guide us in ranking and recommending the top service providers by service area in each local market and nationally, providing business with a trusted resource when selecting a partner.
UpCity Ratings cannot be purchased, and rely solely on factors that impact how recommendable a service provider is.
Frequently Asked Business Owner Questions about Certified Providers
We collect data from a variety of sources to provide a fair and accurate assessment of an agency or business, alongside information provided by the agency or business themselves during the profile creation process. Data sources include, but are not limited to, online information repositories like Google, Yelp and Facebook, as well as public records.
This information is aggregated and considered against the weighting functions of our mathematical algorithm to assign value to important aspects of a given business. Businesses with more complete data are favored over those with incomplete or missing information, to ensure UpCity provides a high-quality experience to businesses and end-users of the marketplace.
While UpCity is happy to provide insights into the important types of data we take into consideration in our marketplace methodology, the specific weightings and calculations that our rating algorithm use to make these determinations are considered proprietary, both to protect the integrity of our marketplace, and to prevent service providers from manipulating the rating system for unfair advantage.
Similar to Google’s organic search placement algorithm, we keep the fine details of this process secret to give every provider a fair chance at placement, and to ensure that agencies or businesses are rewarded for their high quality work and reputation, and not their ability to appease our algorithm alone.
Not at all! The majority of the providers you find in the UpCity marketplace have no standing business relationship with UpCity. Profiles are provided to any providers that fits the requirement for placement on a list free of charge, and the UpCity team is constantly researching providers in new markets to create profiles on their behalf to help them gain additional business visibility.
We rely heavily on the input and feedback provided about our marketplace from both agencies and businesses, as well as business owners who shop within our marketplace. If you see information on an service provider profile that you believe to be inaccurate or incorrect, please contact us and let us know at firstname.lastname@example.org.
Our community management and editorial team investigates all issues presented regarding marketplace listings, and if we find an agency or business to be in violation of our community guidelines or providing false/inaccurate information, these actions will be reflected in their score and, ultimately, their UpCity Rating.
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