About the UpCity Recommendability Rating & Methodology

The UpCity Recommendability Rating Explained

UpCity has developed a proprietary algorithm that utilizes digital signals to measure the credibility and trustworthiness of each of our Certified Partners. We use this algorithm to build the UpCity Recommendability Rating, an assessment of how recommendable a service provider is in comparison with other service providers. It is derived from a variety of data points that are designed to help business owners find a partner that is the best fit for them, with the goal of giving business owners peace of mind knowing they are partnering with someone they can trust. A service provider’s UpCity Rating helps guide us in ranking and recommending the top service providers by service area in each local market and nationally, providing business with a trusted resource when selecting a partner.

UpCity Ratings cannot be purchased, and rely solely on factors that impact how recommendable a service provider is.

There are eight factors used to calculate the UpCity Recommendability Rating, including information from both within the UpCity marketplace and external sources.

  1. UpCity Profile Completion: UpCity lists over 33,000 provider profiles. Profiles highlight nearly 40 data points on each provider, including services offered, target markets, price points and more.
  2. UpCity Engagement Rate: Engaging in our marketplace community increases a service provider’s chances of getting recommended. UpCity has over 9,000 active service providers.
  3. UpCity Reviews: The reviews on UpCity provide an in-depth view of how a service provider’s customers feel about them and their services and are a key component to how likely UpCity is to recommend a provider to businesses in the marketplace. Both quantity and quality of reviews are considered in the algorithm. UpCity has collected 9,000+ in-depth reviews capturing specific feedback.
  4. Third Party Reviews: The reviews on other review sites like Google My Business, Yelp!, and Facebook also give UpCity a good view of how customers feel about a service provider. Both quantity and quality of reviews are considered in the algorithm. We utilize over 70,000 third party reviews of our marketplace providers.
  5. Presence in Search Engines: This signal measures how prominently a service provider ranks in search engines and is a good indicator of overall authority and domain expertise. To this end, UpCity is tracking over 56,000 industry keywords to determine which providers are doing a great job in their industry and geographic region
  6. Business Location Data: We confirm that contact information in local listings sites like Yelp!, Google My Business, and Facebook is consistent with an agency’s UpCity listing. We current track 10 data points for 33,000+ service providers to understand how well they are representing themselves at the local level.
  7. Domain Authority: UpCity uses a trusted domain authority metric as a predictor of how much authority a provider’s domain has in the eyes of Google and others. We then take this metric and statistically normalize across our marketplace.
  8. Website Speed & Experience: The speed of a provider’s website can have an impact on prospects’ first impression of the business. Tools like Google’s PageSpeed scoring can provide businesses with information on how to improve this score.

How Does the UpCity Recommendability Rating Help Businesses Find the Right Partner?

The UpCity Recommendability Rating is based on information provided by service providers and businesses as well as public and third party data sources, and as such should not be treated as the only source of information a business uses when making a buying decision. The UpCity Recommendability Rating is designed to be an accurate assessment of a service provider’s credibility, and should be considered in conjunction with other available information like client reviews and testimonials, industry endorsements and peer recommendations.

Identifies service providers that provide reliable, high quality service to their clients.

Our goal is to give business owners peace of mind in knowing they are partnering with someone they can trust with their business.

UpCity Ratings cannot be purchased.

Our rating factors rely solely on elements of a service provider that directly affect businesses and potential clients. A higher preferred rating cannot be purchased from UpCity by any provider.

The rating algorithm is constantly refined and improved.

Our model has been developed and iterated continuously since creating our marketplace, based on feedback from businesses who shop in our marketplace, and service providers who are represented in our marketplace alike.

Frequently Asked Service Provider Questions about the UpCity Rating