As small business owners ourselves, we understand the challenges facing owners and managers. We recognize that there is never enough time to tackle the many facets of running a small business. In our experience, one of the main areas that receives the least attention is digital marketing. For many reasons: lack of time, uncertainty about how it works, complexity of the digital marketing space, no specific plan or objectives, etc. And hiring a digital marketing agency or experts is costly and a cumbersome process. But digital marketing, which includes social media marketing, SEO (Search Engine Optimization), SEM (Search Engine Marketing), email marketing, and website design and development, has become a critical success factor in today's hyper-connected consumer (YOUR consumers) world.
We started doing digital marketing in 1998 as part of a large internet company and have practiced all facets of digital marketing since for our own businesses and for others through our several Los Angeles, CA-based agencies since 2006. We have helped dozen of companies ranging from startups to large multinational corporations but always wanted to figure out solutions for SMBs with limited resources.
As marketers we believe in strategic thinking and planning informed by sound analytics and research. As business owners we believe in making our own business and other owners and managers as successful as they can be through the power of digital tools, at a price we can all afford.