Having reached the highest level in Marketing as Chief Marketing Officer (CMO) at a U.S.-based financial institution, now part of the third largest bank in Brazil, Sophia has proven strong marketing acumen. She has driven strong branding, customer experience, and global marketing strategies, particularly focused on performance-based marketing that is required for transformative business to thrive. An entrepreneurial-minded marketing leader for +15 yrs, she has delivered impressive growth, profits and efficiency to Fortune 500 companies worldwide through marketing strategies, improved customer experiences, data analytics, optimization and digital transformation. Her expertise is in financial services where she has worked advising not only Fortune 500’s such as Citigroup for over 10 years, but also new fintech entrants.
Sophia has work experience in Europe, Latin America and now the U.S., leading global and regional roles, even launching concurrent $100 Million campaigns managing over 90 markets at a time with Nokia. She has the global perspective, breadth and depth of experience needed to quickly understand businesses and craft new results-oriented solutions.
Today, based out of Miami, she provides marketing consulting to small to medium-sized businesses in a range of industries that benefit from all her experience and knowledge to scale their operations and grow their own revenue.
STS Smart Marketing goes beyond print materials and web development. Its 5-step consulting service process helps organizations truly transform their growth:
1. Branding Blueprint
What does your brand really mean to your audience and industry leaders?
2. Competitor Research
Do you know where your out-of-the-box growth opportunities lie?
3. Operational Gap Analysis
How smooth is your operation in numbers according to your audience – can you quantify this?
4. Operational Marketing Strategy
Ensure you have the right martech operation, governance, and cross-departmental Service Level Agreements (SLA’s) to improve your customer experience.
5. Marketing Plan
A thorough plan with fresh, bold and feasible ideas and button-down forecasting is critical in today’s disruptive era.