Words do not exist that will enable me to endorse Lolita and her team strongly enough! They have absolutely CRUSHED it with our business. And the amazing thing is that we had been through FIVE previous digital marketing firms before we started working with Evestar. All five of those firms failed miserably, and each failure was more expensive than the last. We toasted well over $100k in total ad & retainer spend and were nearly at the point of giving up after spending too much time staring at ROAS metrics lower than 1.0 and conversion rates as low as 0.17%. It was insane. Lolita told us that conversion rate was the lowest she had ever seen in her career, and I think both of us were a little scared at the beginning. But...
After spending five weeks implementing design changes to the site and setting up all the infrastructure behind the digital advertising and email, we finally launched in April. We held our breath! And then... Ding! Ding! Ding! Ahhh, that wonderful sound the Shopify app makes when an order comes in. Every ding produced a cheer and a high five between Meghan and me, and anyone standing within 10 feet of us! :-)
Within their very first week, Evestar achieved a ROAS of 3.8, or an improvement from our last agency of nearly 700%. In a single week. By the end of that week, our conversion rate was within spitting distance of 2.0%. Traffic. AOV. CPC. Every metric was eye-popping compared to what we'd grown used to, and all of them have gone nowhere but up since then. In their first full month, they posted sales over 600% higher than our previous average month.
In my first phone call with Lolita, I told her that it just wasn't working. Our previous agencies had been a disaster. We were flushing money down the toilet. She looked at me over the Zoom link and said, "Steve, if I can't do it, nobody can." She didn't say it in a cocky or arrogant way - just sheer confidence. And she has backed up every word with results. Now, we're scaling toward six figure monthly sales and beyond, and we've already achieved and surpassed our key strategic goal of making eCommerce a "needle moving" percentage of our total revenue.
Her team is excellent, and we enjoy working together. They know what they're doing, and they take such a sincere interest in our business that they have become part of our team.
The Evestar people are the Navy SEALS of digital marketing. And the digital agency landscape is a minefield of posers calling themselves experts in eCommerce and promising big results. We got duped more than once, and it's hard to separate the wheat from the chaff. But trust me, if you're shopping for an agency to take you into eCom, and/or grow your eCom business, Lolita and her team are the ones you want.