As any experienced marketer can tell you, PPC is one of the most effective digital marketing channels available to a small business. As a small business owner, shopping for a quality PPC (paid search) agency can prove to be as much of a challenge as executing a successful paid search campaign on your own! With all kinds of digital marketing agencies providing paid search marketing services, it can be difficult to find an agency with a true passion for PPC.
There are plenty of factors to consider when looking for a partner for your paid search campaign, including the agency's track record, management, and overhead costs, and client retention rate. Learn more about paid search and find great PPC tools for small businesses on our blog.