As a marketing service provider, getting noticed can be challenging. In such a crowded industry, identifying the signals that make you recommendable, and, ultimately, bring you new business, can be the key to your success. At the same time, this industry oversaturation presents a challenge for business owners seeking a marketing service provider as well: it’s hard to know who to trust to deliver the highest quality work.
That’s where UpCity comes in.
About the UpCity Marketplace
UpCity is an online marketplace for businesses to identify the best marketing service providers for their needs. Launched in 2015, we’ve worked hard to build a methodology and rating algorithm to give business owners the tools and intelligence to research great providers in their local area, and to make it easy for those business owners to procure the services they need quickly.
The UpCity Marketplace By the Numbers
The UpCity Marketplace features profiles on over 33,000 marketing service providers in more than 23 verticals across 619 cities in the United States and Canada. With over 7,385 specialized lists currently live (and more always on the way!), it’s no wonder why more than 225,000 businesses visit the UpCity Marketplace on average each month to find the best service provider for them.
The Excellence Awards
UpCity launched the Excellence Awards in early 2019, celebrating the top 1% of marketing service providers as measured by their UpCity Rating. The Excellence Award winners consistently perform at the top of the industry across the multiple factors that make up the UpCity Rating. The Excellence Award winners are consistently the best at leveraging digital assets to drive word-of-mouth and online reviews, and ultimately, grow their business and presence.
What Is the UpCity Rating?
The UpCity Rating algorithm utilizes signals and indicators like number and quality of reviews, website performance, and domain authority to gauge a service provider’s recommendability and help businesses find the best fit for their needs.
The UpCity Rating is an assessment of how recommendable a service provider is in comparison with other service providers. It is derived from a variety of data points that are designed to help business owners find a partner that is the best fit for them, with the goal of giving business owners peace of mind knowing they are partnering with someone they can trust.
A service provider’s UpCity Rating helps guide us in ranking and recommending the top service providers by marketing discipline in each local market, providing business with a trusted resource when selecting a provider for their marketing needs. The UpCity Rating also provides us with the data required for the annual UpCity Excellence Awards, honoring the top 1% of agencies across the United States.
UpCity Ratings cannot be purchased, and rely solely on factors that impact how recommendable a service provider is.
How Is the UpCity Rating Calculated?
There are nine signals used to calculate the UpCity Rating, including information from both within the UpCity marketplace and external sources:
The UpCity Excellence Research Study
The UpCity Excellence Research Study was commissioned to provide rich insights pertaining to the marketing landscape and the service providers that comprise this landscape. By leveraging our proprietary marketplace data including tens of thousands of service providers across North America, we have analyzed a number of data points collected over years to garner useful facts, figures and findings. This study has statistically shown what top marketing service providers do differently to become recommendable. Key insights include: