Everyone with a smartphone now has a decent way to at least capture their videos (audio, not so much). This begs the question: why hire a professional video production company?

Here are just a few reasons to consider bringing in some professional help especially during a time where we have such a demand for new engaging video content.

 4 Reasons To Hire a Professional Video Production Company

1. Getting People to Care

There is so much visual content coming at us from many different outlets which makes us decide very quickly what we will spend the time to watch and actually care about.

Most full-service video production companies have years of experience in finding that honest and genuine “hook” that compels us to keep on watching, even if it is only for 30 seconds or a minute. Often professional directors or copywriters spend extra hours just speaking to clients to get them to open up.  Seeing what is under the hood will often lead to the reasons why they are so passionate about what they do and the origins of their mission. That passion often translates to an emotional connection that viewers will want to hold onto.

That is where the experience of people who craft stories everyday comes into play and can make your video content engaging, memorable, and effective.

2. Getting People to Open Up On-Camera 

Directing non-professional talent like employees, healthcare patients, or a CEO is not easy. Often times people are uncomfortable on camera or come over-prepared which makes them sound too rehearsed or stiff.

Recently we were working with the Masonry Union on a project out at a construction site. Bricklayers and masons, as you can imagine, are mostly salt of the earth people and not comfortable on-camera. This was a first for both the production company director and the masons. We quickly realized that by treating each person with respect, injecting some humor to ease tension, and a calming tone, eventually, little by little, we were able to get most people to speak from the heart. What came out of that shoot was great content that was genuine and honest.

On the other side of the spectrum when directing executives like CEOs it is a different ball of wax. They can be amazing or incredibly stiff or rehearsed sounding. Either way by using a professional director it is a lot easier to coach them rather than having a junior executive who could rustle the boss’s feathers.

Video production companies often have been in so many different situations with a wide variety of people they can quickly read the talent and adapt accordingly to get what they want.

3. Professional Actors like Clear Direction

Most paid professional actors come prepared and wanting to do well so they get hired back again. Part of that is not just hitting your performance but doing it within the time allotted as to not have the shoot day run over on budget. Going over a day or even a half-day because of talent can be pretty costly to a client. That is where experience really makes a difference.

Actors can get nervous just like non-professional talent. Keeping them calm and focused will always get you their A-game. Hiring a professional to work with talent also gives you the ability to be brutally honest with your director which then he or she can deliver to the talent in the best way.

4. The Magic of Editing, Animation, and Sound Design 

Taking dozens and dozens of clips after a shoot and choosing the right ones that make your story great is a bit like a Rubik’s cube. A professional editor is incredibly important to any commercial, video project, or film; they can literally make or break a project. They often have to make magic happen when it was not there to begin with (not an easy task).

As you may have noticed animation has become a big part of almost all video projects we have seen in the past few years. Professional animation includes anything from moving graphics or text or an animated logo to full-on visual effects. It can really punch up a watching experience.

Sound design is the use of music, sound effects, dialogue, and how it is all mixed together. Audio in general can be so powerful to our visual experience that I can’t tell you how many times we have given the client back almost the same edit that they did not like but now, with new music and sound design, they love it. Sound can be very powerful!

It’s unlikely that you’ll be able to match the quality of professional editing, animation, and sound design, especially if you’re on a limited budget. Hiring a professional video production company ensures that your final product comes out looking crisp and clean.