Why Micro Credentialing is Necessary for Digital Marketing
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Adding digital marketing skills for your team and your business is a key way to build brand awareness, generate leads, and create a consistent reputation online. If you plan to hire an in-house team to execute your digital marketing strategy, the best way you can ensure they have success is through micro-credentialing. Micro credentialing is the process of getting smaller certifications that specify a particular topic and/or skill, which are recognized industry-wide. Getting your team qualified in digital marketing skills this way is beneficial for all parties – read on to learn exactly why micro certifications are the way to go for your business!
Helps Your In-House Team Manage More Departments
In-house digital marketing teams typically cover all sectors of marketing within their daily tasks, so you want to ensure they have the skills to manage and understand each department individually as well as how each component connects. Micro credentialing is the most efficient and effective way to provide your team with in-depth knowledge and skills to manage their varying departments at the same time. By getting micro certifications for your team in a variety of areas of digital marketing, you are more equipped to bring digital marketing strategies in-house that will support the growth of your business.
In addition to having a team with a full understanding of each sector, digital marketing skills tend to go hand in hand to make one great overall strategy. With this in mind, micro certifications are a simplified way to give a handful of team members the necessary skills to execute well-blended strategies. You can have a team with in-depth knowledge about digital ads, SEO, social media, and so much more – making your business more likely to thrive in your digital marketing efforts.
These Micro Certifications are Highly Focused
While micro-credentials and certifications have “micro” within their name due to the short timeline to complete them, the amount of knowledge provided is definitely on the “macro” scale. Due to their more refined and brief nature, micro certifications dive into the skill or topic at hand which gives the student well-rounded expertise. These certifications give hands-on tools that will have the recipient prepped and well-versed in their desired skills. No stone gets left unturned when taking a micro-credentialing course, which has students leaving the program in a work-ready position. Some great micro certifications that provide industry-related skills would be Google Search Ads, Google Analytics, Facebook Blueprint, and much more.
Or you can look into digital marketing boot camps. Search for ones that have been known as experts in the micro-credentialing sector for years and are recommending industry-recognized micro certifications to ensure students are receiving the highly focused training that is necessary to thrive on the job. Industry-recognized certifications teach the needed skills for up-to-date digital marketing platforms and tools.
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They are Time Efficient
Now you know that you want your in-house team to have in-depth skills, but are micro certifications short enough to complete that they won’t be eating up your team’s working hours? Micro credentialing is one of the most time-efficient ways to train staff for a variety of skills versus enrolling in post-secondary programs that are often lengthy and not applied. Micro credentialing programs typically span short periods and individual certifications can be self-taught during work hours.
Another way in which micro-credentialing is beneficial based on its speed is the fact that digital marketing evolves constantly and your business naturally needs to evolve with the changes. By sending team members to receive their micro-credentials for upcoming industry changes such as a new social media platform or new ad campaign techniques–your business will remain prepped and on the pulse of growth. These certifications are quick, allowing you to upgrade as you go depending on the market changes and even business changes.
Digital marketing is becoming an essential part of any business, which is why you should ensure that your team is prepared to create and execute the best strategies in all things digital. Micro-credentials are the most effective way to get your team to the place it needs to be and these three reasons should have you ready to enroll. We can’t wait to see all the incredible business growth from your team’s digital marketing training!
About the author
Darian Kovacs
Darian Kovacs is the Indigenous founder of B-Corp certified Vancouver-based SEO company Jelly Digital Marketing & PR & digital marketing course Jelly Academy. He brings 15 years of marketing experience and a passion for education, and creativity. He is the host of the podcast Marketing News Canada. Darian specializes in mixing PR with digital marketing and has worked with numerous internationally renowned brands on developing and executing their digital marketing and PR strategies. Darian lives in Fort Langley, BC with his wife and four children and likes to mountain bike, watercolour, and read in his free time.
