What Events Need a Video for my Business?
In addition to guest posting on the UpCity blog, Parish Digital is featured as one of the Top Corporate Video Production Agencies in the United States. Check out their profile!
A video is a versatile tool that can be used in many ways to complement and strengthen your business, but that’s the important thing to remember about video—it’s a tool. If you want to use video for your business effectively, it helps to view video production from this perspective and lean towards using it as supporting material to accomplish the goals of larger campaigns. One way to do this is to incorporate video into planned events, both internally and externally, for your business’ marketing strategy.
Using Event Videos as a Marketing Tool
In the era of COVID-19, most of us have grown accustomed to virtual meetings, which can be a great venue to utilize pre-produced video content. However, even as we return to the office and in-person meetings and events, video can still be a useful inclusion to break up the monotony and increase engagement among attendees. Personalized videos have been used to aid in employee onboarding, showcasing new products or services, and spice up the necessary-but-often-less-than-enthralling sales reports that often come with company events.
However, these are by no means the limit of what video can be used for within your business. We’ve also produced award ceremony videos, messages from the CEO or other thought leaders, and more recently “welcome back” video clips for those returning to the office—basically anything that needs to be said with a little extra flare can be reinforced with video.
Beyond including video within meetings and events, the events themselves are a great place to gather video content for future use. These occasions naturally gather your people together in a social setting, making them an easy place to capture video footage of happy employees interacting and soundbites about employee experiences or other topics of interest.
Achieving Several Goals with Marketing Videos
Your video ideas can be charged with a specific goal in mind, or just to build a collection of video content to supplement future planned video projects—trust me, regardless of the type of video you’re producing for your business, this type of content is always a nice balance to what we might capture during a typical workday.
In the past we’ve covered charity events held by local businesses to showcase their commitment to the community, we’ve done a live stream of sales meetings, and webinars, and have set up on-site interview sessions to capture employee or customer testimonial videos, but again, the only limit to the options is your imagination. If you can think of it, you can probably do it!
Other popular event promo video options include teasers, explainer videos, or doing a live stream on Facebook Live or your YouTube channel.
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How Video Marketing Helps Small Businesses
Beyond our usual gigs, there are almost infinite events you can make videos for. We predominantly work with larger corporations, so the above examples are from that perspective. You may be a small business, which means you can get a little more creative with your video content. An event doesn’t have to be a formal sales meeting or a workplace volunteer outing or any other large gathering.
For small businesses, an event can be more intimate: the early morning preparations of a bakery, a corner store stocking the shelves with a new product, or a gym celebrating a new employee. All the small moments that make up your business can be made into a video. With the right creative team at your disposal, video can help showcase your small business. Authenticity and transparency are two attributes that are important to consumers.
Event Marketing Needs Video
Hopefully, this quick overview of capabilities and recommendations for promotional videos has given you some ideas on how it might be able to help your business with its next event. If you’re looking to create more brand awareness amongst potential customers, look into how a video production studio can help with your next marketing campaign.
About the author
Alex Grant
Alex received his undergraduate degree from Ohio University in communications, focusing his study on multimedia production. He received his Master's Degree at Point Park University's MBA program.
Before Parish Digital, Alex produced digital media for Carnegie Mellon University’s National Robotics Engineering Center, interned with the Pittsburgh Penguins, and worked at a high-profile digital production company in Hollywood, CA. Combining his creative instincts with his business experience, Alex can adapt his style to any project.
