Use Hubspot to Supercharge Your Marketing Efforts
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You don’t have to think too far back to remember the days when outbound marketing was the chosen method to draw attention to your goods or services. Cold-calling, direct mail, special events, and the like were go-to strategies for many companies.
While outbound marketing still has its merits for some, a serious change is necessary to stay relevant today. And that change is a switch to inbound marketing.
Pivoting to inbound isn’t a silver bullet, however. The “secret sauce” in making the most of your inbound marketing efforts is using the right platform.
So, what is the right platform to maximize your inbound marketing? For businesses of all sizes, but particularly small to midsize organizations, it’s HubSpot.
Understand the Differences Between Outbound and Inbound Marketing
To understand why it’s wise to switch to inbound marketing, it’s helpful to know the difference between inbound and outbound marketing.
Outbound marketing is akin to fishing with an open net. You cast your net into the open waters. No specialized bait. No lure. You’re essentially “hoping” to catch any type of fish. Outbound marketing interrupts people with content they may not even have an interest in. Inbound marketing, on the other hand, is fishing with a singular pole to attract and catch fish with bait designed specifically for them. Inbound marketing is a methodology that’s based on delivering content to a target audience that’s actively looking for specific information to solve a specific problem.
Here are the three steps of an inbound marketing strategy:
- Attract the members of your target audience with relevant content
- Engage your target audience by providing insights and solutions to their problems, helping them go from prospects to customers
- Delight your audience members with ongoing customer support, to create raving fans and repeat business.
The goal of inbound marketing is to grow your business by establishing meaningful, relevant relationships with prospects and your existing customers.
To do that, you must create content timely that helps your audience members achieve their individual goals, no matter where they might be in the sales funnel.
Automate Your Marketing
Increasingly, organizations are turning to automation software to save time and resources while they encourage leads through the sales funnel.
Marketing automation allows you to communicate with potential customers while sending out valuable content at the right stage in the buying process.
HubSpot offers a wide variety of marketing automation functionalities, allowing businesses to target customers. This can be via:
- Launching an email drip campaign
- Creating unique landing pages with the help of a template
- Tracking campaign metrics in the marketing hub.
The wide variety of email templates and lead scoring functionalities allow for a clear idea of how well your organization is reaching your target audience.
Make the Right Choice: Choose HubSpot
Even after they have a thorough understanding of inbound marketing, many people wonder: “Why should I choose HubSpot?”
With so much riding on the success of a marketing campaign, it’s easy to understand why that’s such a common question for a lot of professionals. This is built into the platform’s very foundation.
Founded in 2006, HubSpot is an all-in-one digital platform that was created to help organizations grow based on the notion of “inbound.” Rather than harassing users with marketing messages that aren’t relevant to them, HubSpot enables marketers to attract, engage, and delight users by strategically deploying organic content assets. Hubspot’s automation
Most businesses will benefit from using HubSpot as their marketing platform. There are also unique, more specific reasons why you may want to become a HubSpot partner.
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A Full Arsenal For Your Organization’s Workflow
It’s possible to use select individual services offered by HubSpot, but most organizations are better served if they subscribe to the full HubSpot CRM. HubSpot’s customer relationship management (CRM) system consists of a suite of software that’s designed to help you grow your business with inbound marketing.
The HubSpot CRM seamlessly integrates all your teams’ tools and workflows in one place and is accessible by everyone with the login credentials to use the platform.
This integration allows teams to work better together by working from the same database, for every element of your campaigns.
Empower Your Sales Reps and Boost Your Lead Generation
When you make the switch to HubSpot, your sales reps will be able to automate many of the things they might be doing manually now.
For example, they can create automated email responses to visitors, tailored with appropriate CTAs and next steps when responding to web inquiries. Your sales team can establish specific parameters for launching automatic email campaigns.
Create Raving Fans With Service
Customer Support and Continued Learning
The HubSpot platform perfectly positions your customer support representatives to delight your customers. HubSpot’s CRM system records and keeps all communications with prospects and clients in one place, enabling your representatives to see a person’s real-time status immediately.
Your readily accessible data gives your sales team all the information necessary to pick up a conversation with a customer or follow-up from a previous conversation, creating a uniform experience no matter who is handling the customer service case.
Chatbots and Other Helpful Bonuses
As a HubSpot partner, you can use chatbots to answer users’ questions automatically. Your representatives can engage with users who need more personalized assistance via live chat.
Another perk of working through HubSpot’s CRM is access to the HubSpot Academy, which offers continued learning for sales professionals, marketers, and demand generation specialists at your organization.
Your No.1 CRM Choice
HubSpot isn’t one just of the most effective marking tools you can use. For many organizations, the platform is—hands-down—the best marketing tool for inbound marketing.
With HubSpot, your marketing team can integrate and manage your PPC campaigns, conduct email marketing campaigns, and publish content on social media without having to log into social platforms like Facebook, Instagram, Linkedin, and Twitter individually.
Thanks to HubSpot’s user-friendly dashboard, tracking the success of your inbound marketing campaigns is a cinch for HubSpot users.
Enhance Your Web Presence
Even if you don’t have an in-house development team, you can still improve your website with ease by using HubSpot. The platform offers drag and drops editing tools for landing pages and blogs, SEO recommendations, and performance and security monitoring to make optimizing your website a breeze for seasoned developers and newbies alike.
Analytics and Campaign Management
From the first day you sign up to be a HubSpot user, you’ll notice that managing your business is much, much easier. HubSpot connects every aspect of your business while giving you 100 percent control over who can access the platform.
HubSpot enables you to create custom reporting dashboards and reports. Once you log into the dashboard, you can view your chosen analytics in real-time. You can even check out your ROI at any moment with just a few clicks.
By leveraging the Hubspot CRM, you’ll have the tools you need to boost your brand awareness, SEO strength, lead generation, and more. Your business will be fully equipped to go from good to great.