What are Some Unconventional Facebook Marketing Methods?
In addition to guest posting on the UpCity blog, Zambuki is featured as one of the Top Digital Marketing Agencies in the United States. Check out their profile!
There are cookie-cutter content marketing strategies available for every single social media platform out there, but if your brand is trying to stand out against your competitors, the status quo simply isn’t enough anymore. Gone are the days of merely posting once or twice a week with a few clever hashtags—it’s time to take your social strategies and online marketing tactics to the next level.
It’s essential to differentiate yourself from the rest of your industry on all social media platforms, so we’re going to focus on Facebook marketing and the unique, unconventional marketing techniques your business can implement to increase engagement, interest, and conversions.
First, what does a typical “cookie-cutter” strategy look like today, and why isn’t it enough to generate likes, comments, shares, and leads?
Typically, small businesses with semi-passive Facebook, Instagram, or Linkedin marketing strategies will schedule posts to go live maybe one, two, or three times per day/week. These posts usually have some sort of “about me” content, perhaps announcing an achievement, blog post, company updates, and so forth, but very little information about the clients you’re trying to reach and speak to.
It’s not uncommon to find overused stock imagery and generic, corporate-sounding captions that most viewers simply scroll right past. Making these posts doesn’t cost companies very much time or money, but the results—or lack thereof—speak for themselves.
Why bother posting at all if your content doesn’t engage your target audience and convert viewers into customers?
There is no benefit other than making your business seem “active” to posting passively on Facebook. If you want your brand to shine and have an interest in using Facebook actually to drive leads to your funnel, keep reading. We’ve got the good stuff for you today!
3 Unconventional Facebook Marketing Strategies
When it comes to Facebook marketing strategies and Facebook ad campaigns, it’s all about being active and engaging with your audience without seeming too corporate or unapproachable. Every business wants its followers to spread the word about your updates, programs, products, and services, so why aren’t you making it easier for them to do so?
It’s very easy to get into the doldrums of dull daily postings. Still, with just a little bit of upkeep, strategy, and execution, you should see an uptick in the effectiveness of your Facebook marketing efforts. Here are three recommendations for unconventional Facebook marketing methods that you can implement for your business right away:
1. Create a Compelling Referral Incentive Program For Your Existing Customers and New Prospects
No matter how many new marketing channels become available to us (social media, television, email, texting, etc.), word-of-mouth marketing continues to be the most effective way for people to gain trust in your brand and want to do business with you. Nothing is stronger or more compelling than an honest, positive referral from an existing customer to their network, so why aren’t you doing more to generate a steady stream of referrals for your sales team?
Referrals should always be a fundamental component of a sales team’s post-order follow-up when customers feel satisfied with a product or service, but marketing teams tend to sometimes forget about the power of referrals and focus too much on acquiring new business through other means. If you want to start to generate more referrals, we recommend that you create an effective, high-value, and easy-to-understand referral incentive program to generate referrals from your existing client base.
B2B businesses that implement a comprehensive referral program have the opportunity to fill their pipelines with an abundant influx of high-intent, ready-to-purchase customers that already trust and believe in the work you do. Their friends, family members, or colleagues have done the heavy lifting for you, and now it’s time for your sales team to strike while the iron is hot.
Want a few incredible referral-related statistics? Here they are.
When a lead enters the funnel as a referral, sales teams can (on average):
Convert prospects into customers at a 70% higher conversion rate than cold leads.
Improve close times by 69%, reducing the time and effort needed to convert a prospect into a paying customer.
When referred by a personal connection, leads are over 4x more likely to purchase.
Customers acquired via referrals are more loyal than those acquired through other means. Referred customers have a 37% higher retention rate than other customers.
More referrals equal more money in your pocket. Start generating more of them as soon as possible, and you’ll thank us later.
Hear From Industry Experts
Read the latest tips, research, best practices, and insights from our community of expert B2B service providers.
2. Reduce The Number of Hashtags Used in Your Posts
Standard Facebook marketing strategies include routine posting and capitalizing on major hashtag trends, such as #throwbackthursday or #tacotuesday, which are so popular that your posts are likelier to get seen and interacted with. Increasing brand awareness is important, but the quality of the people you’re reaching is—in most cases—far more critical. Go ahead and use plenty of hashtags, but the likelihood is that you’re getting post impressions from viewers who may not represent your ideal customer profile(s).
Again we ask—why bother posting at all if your content doesn’t engage your target audience and convert viewers into customers?
With generic hashtags come generic, broad demographics and audiences. If you’re looking for just general engagement, this tried and true method of using lots of unspecific hashtags might be suitable for you. But, if you’re looking to create dynamic posts that convert viewers into leads, you don’t want to stuff your Facebook posts with too many hashtags.
Believe it or not, Meta’s algorithms and marketing tools favor posts with more specific hashtags that pinpoint unique audiences relevant to your content. This means that you need to be picky about which hashtags to use, where you place them, and how you weave them into your posts.
Try finding hashtags that aren’t overused so that your post doesn’t get drowned out by the noise. With that said, also pick hashtags that encompass a decent enough sized audience that it’s worth posting. If you go too niche, you may miss out on potential customers as well.
3. Try Facebook Reels and Live
Yep, you can become an influencer if you want to. If your company sells a product or service, you can do it using traditional posting methods or Facebook advertising, or you can dive into the world of content creation by using Facebook Reels and Live on your company’s Facebook page. Unlike Instagram and TikTok, which have become flooded with high-quality video content, Facebook is surprisingly a little bit behind in features like Reels or Live video.
Since your company is looking for unconventional ways to market your business, you may be able to capitalize on Facebook’s massive audience by creating engaging, fun-to-watch, and value-driven reels. High-quality content goes a long way towards grabbing the attention of existing and new viewers.
By focusing on developing great content, you can present why your product or service is the best available on the market directly to your audience without hiding behind the veil of a social media account. Your customers can get to know you more personally, ask you questions, and engage with one another in a much more personable environment.
Unconventional Marketing Methods Work
We’ve all heard the phrase “imitation is the greatest form of flattery,” right? Sometimes, it’s okay to go with the flow and do what your competitors do. But, sometimes, it’s critical for your business to step outside your comfort zone and think creatively to differentiate yourself from the rest of your competitors. Facebook marketing is an excellent opportunity to help your brand stand out—are you doing enough to take advantage of it?