Uncommon Tips to Consider When Launching a New Website
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Online business isn’t going anywhere. Employing a fully remote staff can drive down costs and improve the work-life balance of employees, plus the overhead costs for an online business are usually far lower than a traditional brick-and-mortar business.
Before you can start your online business and generate a profit, you need to establish a high-quality business website and learn to maintain it. Let’s explore some uncommon tips that will help you create the best new website design for your business.
Choose a Hosting Provider Before Your Website Launch
When building your new site, make sure to consider the security and functionality provided by your web hosting provider. Some hosting services use easy website builders and templates as draws to attract potential customers, but if you’re serious about your brand new business, consider upgrading to a more advanced hosting company that allows for WordPress or Shopify sites. These content management systems are not only more secure, but they also offer a wide array of plugins to help you optimize your site for Google search, create simple and effective contact forms, or collect secure payments.
Keep Your Small Business Website Secure
The security of your website is one of the most important elements when it comes to retaining customers and seeing long-term success. Not all companies can overcome data leaks as massive corporations can. Training employees on best practices when using company devices is imperative and hiring a security team to monitor the website is an option, but there are several other ways you can keep your site and your user data (email lists, customer names, etc.) secure.
Consistently Updating Product Listings
Product descriptions and listing are extremely important. The wrong description or leaving out a key feature of a product can result in a lost sale. Having professional copywriters with a background in SEO can be a huge advantage. Hitting certain keywords within the description while keeping the features of the product clear is a recipe for easy success.
Small variations in a product can lead to completely different products being generated. Not all consumers online are experts in the products that they need. Most are just looking for a few keywords to be included in the product description or a model number. Studies done by Salsify have shown that over half of online shoppers have returned an item due to an incorrect product description. A lack of a feature makes all of the difference between some products. The return process should be easy online as a complicated return process could lead to losing customers.
The images used for each product can be very important. Offering different color options is another aspect that can drive sales if competitors do not offer the same. Customization is so important for those that are shopping online as they want their experience and products to be unique in some cases.
Hear From Industry Experts
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Don’t Forget Digital Marketing
Social media, email marketing, search engine optimization, pay-per-click, and the list goes on and on. If you plan to be successful today, you certainly need to think about your online presence and how you plan to leverage these diverse digital marketing channels. Which channels you choose to pursue can drastically change your plans for your website.
Will you be sending a lot of traffic to your homepage or will you need multiple specific landing pages with targeted calls to action? Will you need to reach out to bloggers and influencers to better reach your target audience through social media? Do you plan to make SEO a key part of your marketing strategy or is keyword research not as important for you?
Whatever you choose, make sure you set realistic expectations for your campaigns. Compare your website against companies with similar budgets and sizes, not against the big dogs. Learn more about Google’s algorithm and install Google Analytics to acquire the data you need to make intelligent decisions about your marketing goals. It’s not uncommon for digital marketing to take a few months to start generating the results you’d like to see.
Quality Web Design Takes Work
The creation of your company website is the first step to starting an online business but there are added responsibilities down the road. Do not underestimate the importance of maintaining your new website when it comes to building a brand based on reliability. Your website is the face of your business online. Make sure it looks nice!
About the author
Richard is the founder and CEO of TheeDigital, an award-winning web design and full-service internet marketing agency in Raleigh, North Carolina, and Boston, MA. He built his first website in 1999. His team, not only builds high-converting websites but also provides effective SEO and PPC campaign management for ambitious businesses.