How to Produce Video Content for Your Masterclass
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In addition to guest posting on the UpCity blog, Shields Films is featured as one of the Top Video Production Agencies in the United States. Check out their profile!
Are you looking to produce video content for your upcoming masterclass, webinar, or other online courses? If so, then you’ve certainly come to the right place! With video content being the primary form of media used to develop content marketing strategies, and the average person spending 100 minutes per day watching online videos in 2022, there’s no doubt that video marketing is essential for all businesses.
The art of storytelling and certain filming techniques can help take your video production skills to the next level. We’ll also talk about how to create branded videos that help promote your business and add value to your target audience. So, whether you’re a beginner or an experienced filmmaker, here are some top filming technique tips and advice!
Why Storytelling With Content Creation Is So Effective
According to Think with Google, 85% of adults consume content on multiple devices at the same time. So, when it comes to producing video content, keeping viewers’ attention is becoming increasingly challenging. ³ Therefore the art of storytelling can be so powerful. After all, a great story is what will captivate your audience and make them want to watch your videos. Fortunately, there are a few smart filmmaking techniques that can help you tell a more engaging story, no matter the type of content.
One way to do this is by using visual elements to your advantage. For example, you can use close-up shots to show emotion or highlight important details by writing them on a whiteboard. You can also use establishing shots to set the scene and give your viewers a sense of place. Just make sure it relates to your story and doesn’t distract viewers from what you’ve got to say! Sometimes something as simple as filming a tutorial for social media posts is how brands find success in engaging with their audience.
Use Sound in Video Production to Portray Emotions
In addition to visuals, another important element of video storytelling is sound. After all, what’s a movie without a great soundtrack, right? Music can help set the tone of your video and make it more emotional and engaging for viewers. So, don’t be afraid to experiment with different types of music to see what works best for your upcoming branded video.
Once you’ve got your background music sorted, you now need to concentrate on your tone of voice to ensure high-quality content. There is nothing worse than listening to a monotone voice. This is quickly going to send your viewers to sleep. So, practice using a varying pitch and tone of voice before you start filming a branded video. For example, a question should end in a higher tone to encourage the viewer to answer, whether it be by writing down a note or simply thinking about their answer in their head. If you want to shock, excite, or inform, you’ll need to use your voice to do this effectively!
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Your Branded Video Should Resonate with Your Audience
Another powerful filming technique is to create shared values between your business and your viewers. Remember to always keep your audience in mind when you’re crafting your story. What do they want to see? What will resonate with them? By thinking about these things before your start filming video content, you can better create videos that are more likely to have a positive impact on your viewers.
HubSpot recommends carefully considering the set before capturing a branded video. Your audience will be paying close attention to every detail of your video, so shoot a video in front of textured and interesting backdrops. And to take your video content to the next level, obey the rule of thirds. This is where your focus, such as the person talking, takes up a third of the screen. To achieve this, stand slightly off-center and use your arms to gesture and guide the viewers’ attention. By standing off-center you leave more screen room for graphics or a screen presentation.
Editing Can Make or Break Your Video Marketing Strategy
Never underestimate the power of editing when it comes to video content. The editing process is where you can bring your visual story to life and make it more engaging for your audience. For example, you can use cutaways and montages to add visual interest and break up the action. You can layer video clips to help viewers digest key information, and you can add your logo and branding so that your business is always at the top of mind.
Scripting Should Be Simple and Easy to Understand
When it comes to scripting and video marketing–especially with masterclass content–less is more. In other words, you don’t want to overwhelm and overload your viewers with too much information. Instead, focus on keeping your script simple and easy to understand.
One way to do this is by using short sentences and an active voice. This will help make your script more concise and easier to follow.
Another tip is to avoid using jargon or technical language. Unless your target audience is made up of experts in the field, they’re likely to get lost in the learning experience if you start throwing around too many industry terms.
To get across key branded video marketing messages, use your script to repeat key information at the start and end of video clips. This will help ensure that your viewers remember and then can easily recall the most important points from your video.
Finally, don’t forget to add a call to action at the end of your video. This could be something like inviting your audience to sign up for your email list or visit your website. By including a CTA, you can encourage your viewers to act after watching your video.
How to Shoot Branded Videos
Now that you know a little more about scripting and storytelling, let’s talk about how to shoot branded videos. These types of videos are great content to promote your business or product in a positive light. In fact, more businesses are sharing that they’ve found success with incorporating video into their digital marketing efforts and content strategy.
Fortunately, there are a few simple tips you can follow to make sure your branded videos are successful.
First, start by clearly defining your goals.
- What do you want to achieve with your video?
- Do you want to increase brand awareness?
- Drive traffic to your website?
- Boost sales?
Once you know what you want to accomplish, you can create a more targeted and effective video.
Next, make sure your video is of high quality. This means investing in good equipment and taking the time to set up your shots. But rather than spend a small fortune on your video production kit, you can always hire a video production team, who can help you plan, prepare, shoot and edit a branded video designed to elevate your business and capture your unique target market. Remember, people are far more likely to watch a video that looks professional and polished than one that looks dimly lit, poorly edited, and hosted by someone who you just can’t connect with, right!
Finally, don’t forget to include a call to action. As we mentioned before, this could be something like inviting viewers to visit your website or signing up for your email list. By including a CTA, you can encourage your viewers to act after watching your video.
Ready to Record Your First Branded Video?
By following these simple tips, you can produce high-quality branded videos that will help promote your business or product. So, what are you waiting for? Get out there and start filming!
About the author
Travis Shields
Travis founded his studio Shields Films in Portland Oregon over 20 years ago and is grateful to be able to spend his days doing what he loves most while at the same time helping businesses in his community grow and thrive through video marketing. His passion is helping brands connect with their audience through authentic video storytelling and has produced videos for companies like Nike, Comcast, Lexus, Wells Fargo, and more. Travis offers both video production services as well as training and consulting for those interested in creating their DIY video content.
