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Cryptocurrency and blockchain have become quite the buzzwords in recent times. The cryptocurrency market is ripe with new developments every passing minute and today we will focus on the invaluable tool–social media and how you can use it effectively to market your altcoin. Your communication strategy is detrimental to the success of your project. Social media channels are one of the most efficient platforms to reach out to the desired audience and promote the ongoings of the project. It helps in building trust among the potential investors and gets more and more people interested in your Altcoin and the problem it proposes to solve.
The virtual world is full of various platforms with different target markets and people. One of the very first things you will need to do is define your target audience and then decide the mix of platforms accordingly depending on where you are most likely to find the target audience you intend to reach. Let’s talk about some of the most popular channels available and how you can leverage those platforms to market your Altcoin.
Facebook has grown exponentially since its inception almost two decades ago and it is at the top of the social media food chain. Facebook is the reason that social media marketing exists for the most part. It is a channel that allows you to reach the right target audience, no matter who your target audience is. That’s how huge the community is and that is how powerful this social media platform is. There are Facebook Groups focused on blockchain and cryptocurrency and some of these groups and communities are engaged.
To market your Altcoin on Facebook, all you need to do is do a little bit of research, and find out the kind of group that will serve best to fulfill your purpose, and Voila! You can even create your group of engaged individuals and over time it will attract even more attention to your altcoin. You can make a page and promote your Altcoin too. There are several options to get started on Facebook.
LinkedIn is one of the best platforms for businesses with over 740 million users, out of which about 55% of the users are considered top-level business influencers. LinkedIn offers a feature called LinkedIn Helper that assists you in finding the top influencers in your chosen domain. Researchers say that the response rate of people on LinkedIn is much higher than that on any other platform, for direct messages. LinkedIn is almost necessary for your marketing mix because of the quality leads the platform is capable of getting for you. The networking feature on LinkedIn and the engaged group of individuals who act as influencers can have a huge impact on the promotion of your Altcoin.
Twitter threads are a great way to market your Altcoin in the wake of the current market situation. Look at Shiba Inu or DogeCoin, the market trends of which have been recently defined by Elon Musk’s tweet. Twitter has always been the most preferred platform for most crypto enthusiasts because of its fluidity of the platform. Various Altcoins have taken the Twitter way for airdrops. Twitter has been around the longest and drives a certain amount of confidence if you find influencers and accounts that have a large number of followers. The Twitter community is pretty open to various ideas and counter-ideas. Twitter is the perfect platform for all kinds of crypto promotions.
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If you want to tap into the largest Cryptocurrency community in the world, then Reddit is your platform. Subreddit creation and being an active member of the community and gaining enough Karma points are just some things you need to get started on Reddit. Reddit offers a lot of pages called Subreddits which have a huge number of people who are active on the platform. There are hidden communities on Reddit that work wonders for Altcoin promotions. You can explore this opinion if you want your Altcoin to be exposed to a large community.
Telegram
When it comes to community building and messaging, Telegram holds the potential to be the next big thing. The platform has been embraced by the crypto community due to the security the platform supposedly offers. This makes the platform a must-have in your marketing mix. Telegram offers “secret chat” features that are completely encrypted. There are some really large Telegram channels as well which have a large following. You can build your channel or you can get in touch with people who have ownership of the existing channels and ask them to promote your Altcoin.
Quora
Quality content and being active on Quora have worked wonders for various businesses. The platform also offers interesting threads which have a lot of discussion regarding Cryptocurrency and blockchain. Quora is one of the best platforms for getting exposure for your cryptocurrency. Some threads are regularly updated due to regular discussions on those topics.
Discord
Discord is one of the newest platforms to market your Altcoin. It is a regular messaging app that allows you to make a community. It is one of the best platforms out there for community building. You can either partner with someone who has a good Discord channel or you can start your own Discord channel. It depends on the kind of community you are looking to build.
Signal
Although in its nascent stage, the platform has gained a huge focus from the crypto world due to it being fully encrypted. We still have to see the impact it can have on the crypto community but it will be a good idea to explore this option to market your Altcoin.
Marketing your Altcoin and making your Altcoin too is an uphill task that involves a lot of security risks and capital. Social media is a good way to market your ICO or your Altcoin to the desired target audience. Other forums are available online that have engaged communities when it comes to Altcoins or cryptocurrencies and the idea is to pitch your Altcoin in these channels for maximum traction. If the community likes the use-case and finds your coin interesting, who knows, you might have a coin that is much better than the existing coins at the moment.