Is There a Right Way to Repurpose Content?
Table of Contents
In addition to guest posting on the UpCity blog, Premium Websites is featured as one of the Top Content Marketing Agencies in the United States. Check out their profile!
Repurposing content means using the same piece of content differently on other platforms and to diverse new audiences. This could be new content you just created or existing content from your archives. It is always great to be able to take the content you made a long time ago, reuse it, and breathe new life into it. In the new world of Zoom meetings, we have recordings that can have snippets taken out for posting as well. Pay attention to this type of content. Sometimes people say the most beautiful things about the speaker or presenter that can be used as a video testimonial.
What on Earth Do I Say on a Video?
Many people do not know what to say, so they do nothing. This is what stops them from creating a video for repurposing. There are many types of videos, but here is a general outline you can follow.
Ask an attention-grabbing question to start the video. Then say one sentence introducing yourself. I say, “I empower business owners to embrace technology in their digital marketing.” They can read my bio on the platform or visit my website if they want to know more.
Next, could you say what the point of the video is? For example, “Here are the top five methods to get more traffic to your website.”
Then, have a short call to action: “Subscribe to my Youtube channel for more videos like this.”
Next comes the meat of the video. In this example, it would be each of the five methods.
Please feel free to end your video with a call to action if you like. This could be a free download, sending them to your website, connecting on social media, leaving a comment, etc. Whatever CTA makes the most sense for your video.
Suppose you created a longer video with several points on old content (The Top 5 Methods for Getting Traffic to Your Website). In that case, you can post that video on several different video platforms:
YouTube
Vimeo
Facebook
Instagram
Twitter
TikTok
The list goes on
Since this is a longer video, you can break it into shorter videos based on different thoughts. In this example, there should be at least five separate videos in the new format. These shorter videos can be uploaded and reused on TikTok and YouTube shorts (if they are under 1 min), as well as FB Reels and IG Reels.
Video websites are just one place to repurpose video content. Here are a few more ideas:
You could create a piece of in-depth blog content from the transcript of the video. Youtube gives a transcript that you can copy and paste into a Word document for editing. You can also embed the video on the same blog post. Some people would like to watch, and others would like to read. The text on this blog post is also for search engines to rank your content so that you can get more traffic to your website.
Create visual content formats in a tool like Canva with thoughts from the text. You can use these on Instagram, Facebook, LinkedIn, and other social media platforms to share your new piece of content with an even wider audience.
Two Ways to Repurpose Content
The first way is to upload or post on each platform individually. This is more time-consuming, but the social algorithms will give your posts more “love.” The other way is to use tools that will post for you. Let’s take a deeper look at both methods.
Manually Republish Content
This method will take more time than using tools. Manually posting (called Native posting) means logging into each social website, creating posts, and uploading videos or images. The advantage of posting this way is that social platforms like you to use their posting tools. Your posts will get more organic reach, and more people will see them. The drawback is that it takes a lot more time and is repetitive. I create my post on a text document so that I can copy and paste each post. I sometimes also have my virtual assistant create these posts on my behalf.
Posting Repurposed Content with Tools
Scheduling tools are a great way to save time while posting social media content. Some of them will allow you to schedule videos as well as graphics. Remember that if you use scheduling tools to post videos, your videos will likely get minimal organic reach. It will be up to YOU to share, tag, and use hashtags when appropriate. This is the main drawback of this method.
Hear From Industry Experts
Read the latest tips, research, best practices, and insights from our community of expert B2B service providers.
Using a Hybrid Method
When I repurpose content, I use a hybrid method. I use tools like Later, Hootsuite, or CoSchedule to schedule all graphic or image posts. My favorite tool is CoSchedule because it comes with a tool called ReQueue. This tool will take evergreen content and automatically schedule it to post many times in the future. This works great if your content does not expire, and the information will always be accurate. I upload my graphics once, create the text for my post, then let the system take it from there. With this system, I know that all my social sites will get a post every day of the week. You can set the schedule and frequency.
For video, I native post for each different platform.
This hybrid method saves me time for the graphics and ensures better reach for the video. I let my VA post the videos to my social accounts.
How to Repurpose Video Content for Greater Engagement
It’s no secret that repurposing high-quality content can be a great way to get more mileage out of your hard work. Social media posts that get engagement (comments, likes, and shares) get more exposure to more people. Whenever someone shares your content, it gets in front of people you do not know. This is how you get new clients from your target audience from social posting. Engagement also tells the social platforms that people are consuming your content. The social platforms will then put your content in front of more people organically. Old blog posts and popular posts on your socials can be used again and again to generate content pieces in different formats.
When it comes to video content, there are several ways you can go about repurposing it for greater engagement.
One way to repurpose video content is to create a GIF from a pivotal scene or moment. This can be a great way to highlight a particularly funny or memorable moment in your video, and it’s a great way to get people to share your content. This is also a great way to use any “out-takes” or mistakes you made while creating the video. Vimeo has a free tool to create a GIF from any video. Canva also has a free tool to create animated GIFs.
Another way to repurpose video content is to create a short clip or teaser for social media. This is a great way to generate interest in your video and get people to click through to watch the whole thing. If these are under 30 seconds, they can also be uploaded to your Google Business Profile.
Creating a YouTube Short from your longer video is a great way to get more views. This can pique someone’s interest, and they will click through to the whole video. This is done via the YouTube app and is quite simple to do. Currently, Youtube Shorts get more watch time than longer videos. Creating a Short from your longer video using the Youtube app will also get more views for your longer video.
Finally, you can also repurpose video content by creating an infographic or a long-form blog post that breaks down the key takeaways from your video.
These are great ways to provide additional context and information for your viewers, and it’s a great way to generate backlinks to your video for search engine optimization (SEO) purposes.
If creating content for social media scares you, then repurposing is a great way to go. You do not need to make as much original content and can use the content you may have created long ago. This is an especially powerful way to level up your content marketing strategy without having to invest in additional content creation.
Dotty’s Bio: Dotty is an award-winning Website Designer who is starting her 17th year in business. She owns Premium Websites, LLC.
She has earned the “Top 25 Web Hosting & Design Companies” by the Vancouver Business Journal. Best of Clark County was awarded in 2017. In 2021 she won The Business Hall of Fame for earning The Best Website Design and Development award 10 years in a row.
Dotty has over 400 website clients and maintains well over a 90% retention rate. Her customers love the work she produces and appreciates her ability to help them with digital marketing.
Dotty is well educated but does not speak in “Techie” terms… she makes complicated topics understandable for everyone. My website link: https://premiumwebsites.net
Social profiles:
https://www.facebook.com/PremiumWebsites
https://www.linkedin.com/in/dorothyscott/
https://www.youtube.com/c/PremiumWebsites
https://www.instagram.com/premiumwebsite/
About the author
Dotty Scott
Dotty is an award-winning Website Designer who is starting her 17th year in business. She owns Premium Websites, LLC.
She has earned the “Top 25 Web Hosting & Design Companies” by the Vancouver Business Journal. Best of Clark County was awarded in 2017. In 2021 she won The Business Hall of Fame for earning The Best Website Design and Development award 10 years in a row.
Dotty has over 400 website clients and maintains well over a 90% retention rate. Her customers love the work she produces and appreciates her ability to help them with digital marketing.
Dotty is well educated but does not speak in “Techie” terms… she makes complicated topics understandable for everyone.
Table of Contents
In addition to guest posting on the UpCity blog, Premium Websites is featured as one of the Top Content Marketing Agencies in the United States. Check out their profile!
Repurposing content means using the same piece of content differently on other platforms and to diverse new audiences. This could be new content you just created or existing content from your archives. It is always great to be able to take the content you made a long time ago, reuse it, and breathe new life into it. In the new world of Zoom meetings, we have recordings that can have snippets taken out for posting as well. Pay attention to this type of content. Sometimes people say the most beautiful things about the speaker or presenter that can be used as a video testimonial.
What on Earth Do I Say on a Video?
Many people do not know what to say, so they do nothing. This is what stops them from creating a video for repurposing. There are many types of videos, but here is a general outline you can follow.
Ask an attention-grabbing question to start the video. Then say one sentence introducing yourself. I say, “I empower business owners to embrace technology in their digital marketing.” They can read my bio on the platform or visit my website if they want to know more.
Next, could you say what the point of the video is? For example, “Here are the top five methods to get more traffic to your website.”
Then, have a short call to action: “Subscribe to my Youtube channel for more videos like this.”
Next comes the meat of the video. In this example, it would be each of the five methods.
Please feel free to end your video with a call to action if you like. This could be a free download, sending them to your website, connecting on social media, leaving a comment, etc. Whatever CTA makes the most sense for your video.
Suppose you created a longer video with several points on old content (The Top 5 Methods for Getting Traffic to Your Website). In that case, you can post that video on several different video platforms:
YouTube
Vimeo
Facebook
Instagram
Twitter
TikTok
The list goes on
Since this is a longer video, you can break it into shorter videos based on different thoughts. In this example, there should be at least five separate videos in the new format. These shorter videos can be uploaded and reused on TikTok and YouTube shorts (if they are under 1 min), as well as FB Reels and IG Reels.
Video websites are just one place to repurpose video content. Here are a few more ideas:
You could create a piece of in-depth blog content from the transcript of the video. Youtube gives a transcript that you can copy and paste into a Word document for editing. You can also embed the video on the same blog post. Some people would like to watch, and others would like to read. The text on this blog post is also for search engines to rank your content so that you can get more traffic to your website.
Create visual content formats in a tool like Canva with thoughts from the text. You can use these on Instagram, Facebook, LinkedIn, and other social media platforms to share your new piece of content with an even wider audience.
Two Ways to Repurpose Content
The first way is to upload or post on each platform individually. This is more time-consuming, but the social algorithms will give your posts more “love.” The other way is to use tools that will post for you. Let’s take a deeper look at both methods.
Manually Republish Content
This method will take more time than using tools. Manually posting (called Native posting) means logging into each social website, creating posts, and uploading videos or images. The advantage of posting this way is that social platforms like you to use their posting tools. Your posts will get more organic reach, and more people will see them. The drawback is that it takes a lot more time and is repetitive. I create my post on a text document so that I can copy and paste each post. I sometimes also have my virtual assistant create these posts on my behalf.
Posting Repurposed Content with Tools
Scheduling tools are a great way to save time while posting social media content. Some of them will allow you to schedule videos as well as graphics. Remember that if you use scheduling tools to post videos, your videos will likely get minimal organic reach. It will be up to YOU to share, tag, and use hashtags when appropriate. This is the main drawback of this method.
Hear From Industry Experts
Read the latest tips, research, best practices, and insights from our community of expert B2B service providers.
Using a Hybrid Method
When I repurpose content, I use a hybrid method. I use tools like Later, Hootsuite, or CoSchedule to schedule all graphic or image posts. My favorite tool is CoSchedule because it comes with a tool called ReQueue. This tool will take evergreen content and automatically schedule it to post many times in the future. This works great if your content does not expire, and the information will always be accurate. I upload my graphics once, create the text for my post, then let the system take it from there. With this system, I know that all my social sites will get a post every day of the week. You can set the schedule and frequency.
For video, I native post for each different platform.
This hybrid method saves me time for the graphics and ensures better reach for the video. I let my VA post the videos to my social accounts.
How to Repurpose Video Content for Greater Engagement
It’s no secret that repurposing high-quality content can be a great way to get more mileage out of your hard work. Social media posts that get engagement (comments, likes, and shares) get more exposure to more people. Whenever someone shares your content, it gets in front of people you do not know. This is how you get new clients from your target audience from social posting. Engagement also tells the social platforms that people are consuming your content. The social platforms will then put your content in front of more people organically. Old blog posts and popular posts on your socials can be used again and again to generate content pieces in different formats.
When it comes to video content, there are several ways you can go about repurposing it for greater engagement.
One way to repurpose video content is to create a GIF from a pivotal scene or moment. This can be a great way to highlight a particularly funny or memorable moment in your video, and it’s a great way to get people to share your content. This is also a great way to use any “out-takes” or mistakes you made while creating the video. Vimeo has a free tool to create a GIF from any video. Canva also has a free tool to create animated GIFs.
Another way to repurpose video content is to create a short clip or teaser for social media. This is a great way to generate interest in your video and get people to click through to watch the whole thing. If these are under 30 seconds, they can also be uploaded to your Google Business Profile.
Creating a YouTube Short from your longer video is a great way to get more views. This can pique someone’s interest, and they will click through to the whole video. This is done via the YouTube app and is quite simple to do. Currently, Youtube Shorts get more watch time than longer videos. Creating a Short from your longer video using the Youtube app will also get more views for your longer video.
Finally, you can also repurpose video content by creating an infographic or a long-form blog post that breaks down the key takeaways from your video.
These are great ways to provide additional context and information for your viewers, and it’s a great way to generate backlinks to your video for search engine optimization (SEO) purposes.
If creating content for social media scares you, then repurposing is a great way to go. You do not need to make as much original content and can use the content you may have created long ago. This is an especially powerful way to level up your content marketing strategy without having to invest in additional content creation.
Dotty’s Bio: Dotty is an award-winning Website Designer who is starting her 17th year in business. She owns Premium Websites, LLC.
She has earned the “Top 25 Web Hosting & Design Companies” by the Vancouver Business Journal. Best of Clark County was awarded in 2017. In 2021 she won The Business Hall of Fame for earning The Best Website Design and Development award 10 years in a row.
Dotty has over 400 website clients and maintains well over a 90% retention rate. Her customers love the work she produces and appreciates her ability to help them with digital marketing.
Dotty is well educated but does not speak in “Techie” terms… she makes complicated topics understandable for everyone. My website link: https://premiumwebsites.net
Social profiles:
https://www.facebook.com/PremiumWebsites
https://www.linkedin.com/in/dorothyscott/
https://www.youtube.com/c/PremiumWebsites
https://www.instagram.com/premiumwebsite/
About the author
Dotty Scott
Dotty is an award-winning Website Designer who is starting her 17th year in business. She owns Premium Websites, LLC.
She has earned the “Top 25 Web Hosting & Design Companies” by the Vancouver Business Journal. Best of Clark County was awarded in 2017. In 2021 she won The Business Hall of Fame for earning The Best Website Design and Development award 10 years in a row.
Dotty has over 400 website clients and maintains well over a 90% retention rate. Her customers love the work she produces and appreciates her ability to help them with digital marketing.
Dotty is well educated but does not speak in “Techie” terms… she makes complicated topics understandable for everyone.
