How Apple’s iOS 14.5 Update Will Shift Marketing Teams’ Focus to Ongoing SEO Efforts
iOS 14.5 is currently rolling out to Apple users. The main component of the update for iOS users is a new privacy feature that will cause marketers to focus on ongoing SEO efforts to promote their businesses. This update requires apps to now request permission from the user to collect third-party data- which means any activity that occurs outside of the app.
While the effect this will have on social advertising remains uncertain, you can guarantee the ability to maintain connections with your audience by optimizing your website for the search engines.
Advertising methods using social media like Facebook ads depend on third-party data to help focus, retarget, and attribute your sales back to your advertisements. Experts anticipate that this change may make social and digital advertising more challenging. It may also cause people to seek out other means to reach their online audience.
While the exact impact remains uncertain, only time will tell what the effects will be. There is one marketing method that will remain certain through this change: ongoing search engine optimization.
The Impact of iOS 14.5 on SEO
In times of uncertainty, it’s helpful to focus on things we can control. If the iOS update negatively impacts social advertising, it’s important to have a plan in place to continue your marketing efforts. While it’s uncertain how iOS 14.5 will impact social advertising, we are sure that ongoing SEO will always be beneficial to your business.
By putting work into your website’s SEO, you will remain able to reach your target audience despite the uncertainty surrounding ads. The new privacy updates will not impact the methods needed to target your audience using SEO. You will continue to be able to provide your ideal users with valuable website content, which will help you to rank higher in the search results and reach more people.
By investing in ongoing SEO efforts, your business can continue to connect with your audience without the use of third-party data.
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Factors allowing SEO the opportunity to thrive:
You can target your audience through SEO without the use of third party data
Unlike methods such as social advertising, SEO does not require the use of third-party data. You can find all the information you need through tools like SEMrush and Google Analytics. This data is collected from users searching the internet and will not be affected by the privacy updates of iOS 14.5. Using this data allows you to organically target your audience.
You are in control of your optimizations
You can’t control what moves and changes big players in the game like Apple and Facebook are going to make. What you can control is your research, analytics, and optimizations to your website.
By continuously updating your website’s content to target important keywords, emphasizing important links, acquiring backlinks, and offering value to your audience, you are in control of your opportunities for success.
SEO allows you to cater your content to your target audience
By researching your target audience and ideal customers, you can create website content specifically for them. Organically presenting people who search for your chosen keywords with the information they can connect with will help establish your brand as a thought leader. You can organically answer any questions, provide them with tips, and gently lead them down your sales funnel. Organic optimizations allow users to connect with your brand and build trust in your business.
The effects of SEO compound overtime to propel your growth
SEO is not a one-time fixes-all solution. If done correctly, the continuous effort of optimizing your website for the search engines will compound and grow over time. Continuing to optimize and create high-value content will drive more and more users to your website, increasing your business’s opportunity to generate sales.
As your web traffic increases, along with the other optimizations you make, your authority will increase and help boost your rankings. This also allows you to reach more people.
Ongoing SEO has always been a worthwhile investment. With the changes to the digital marketing world causing uncertainty in other methods (like social advertising), you will benefit from focusing efforts on organic search.