For companies looking to reach the Chinese market, here are five key PR and marketing services that would make a lasting impact. Continue Reading
Public Relations (PR)
PR is a range of communications efforts to amplify the public's awareness of a business as well as its values, goals, and objectives. Continue Reading
Before you choose a PR software solution, make sure you research the best options available. Learn more about the top-rated PR software brands on the market, each software’s features, and their current costs. Continue Reading
How do you recover from a PR disaster? Read these tips from UpCity partner, Miller Ink, to learn more about your crisis communication plan. Continue Reading
Need a refresher of the fundamentals of PR, or keen on finding new ways to improve backlink chances? It’s all here in this comprehensive guide. Read on. Continue Reading
Why media buying and PR actually go hand-in-hand when it comes to improving a client’s branding and awareness. Continue Reading
Media training sessions will teach you how to predict questions, avoid common traps, and focus on delivering your key messages, helping you to represent your company or organization in an engaging and professional manner. Continue Reading
Our PR software comparison guide evaluates Meltwater vs. Cision to help you make a sound purchase. We reviewed each software’s pricing, pros, cons, and capabilities to determine the overall winner. Continue Reading
As a business or as a brand, you may have been exposed to negative online reviews, blog posts, or news stories. For this reason, it’s paramount to consistently and strategically keep an eye on relevant media outlets to proactively respond to a potential crisis situation. Continue Reading
Reputation and brand management have long been important for businesses, although for smaller businesses it has often been less of a concern. Continue Reading