Does your marketing team understand the intricacies of effective public relations? This page has everything you need to learn all the public relations fundamentals, the latest standards, and solutions to industry challenges. At UpCity, we provide expert advice and practical guides to help you achieve your public relations objectives. Get inspired by real-world examples, learn from industry experts, and stay informed with the latest updates. Explore our most popular articles and recent public relations blog posts below.
Negative press cost nearly 30% of SMBs between $10k-$50k
Every small business owner, freelancer, and entrepreneur starts their business envisioning fulfilling projects brought to them by dream clients. Potential…
How Do You Rebrand After a PR Crisis?
Every small business owner, freelancer, and entrepreneur starts their business envisioning fulfilling projects brought to them by dream clients. Potential…
The Difference Between Reputation Management and PR
Learn the difference between reputation management and public relations (PR) and uncover how they complement each other.
Need a refresher of the fundamentals of PR, or keen on finding new ways to improve backlink chances? It’s all…
Every small business owner, freelancer, and entrepreneur starts their business envisioning fulfilling projects brought to them by dream clients. Potential…
There’s no denying that the evolution of digital media has changed the way businesses disseminate news and information about new…
There are many methods for marketing your brand. Historically, most businesses have relied upon paid marketing tactics and product or…
A small business brand is something that can take ages to build and minutes to destroy. Branding goes much deeper…
While you’ve probably heard the expression that “there’s no such thing as bad publicity,” any small business that has lost…
For companies looking to reach the Chinese market, here are five key PR and marketing services that would make a…
PR is a range of communications efforts to amplify the public’s awareness of a business as well as its values,…
Before you choose a PR software solution, make sure you research the best options available. Learn more about the top-rated…
How do you recover from a PR disaster? Read these tips from UpCity partner, Miller Ink, to learn more about…
Need a refresher of the fundamentals of PR, or keen on finding new ways to improve backlink chances? It’s all…
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