As a business or as a brand, you may have been exposed to negative online reviews, blog posts, or news stories. For this reason, it’s paramount to consistently and strategically keep an eye on relevant media outlets to proactively respond to a potential crisis situation. Continue Reading
Reputation Management
Reputation and brand management have long been important for businesses, although for smaller businesses it has often been less of a concern. Continue Reading
Learn the best online reputation repair practices that can effectively help you resolve the most challenging business reputation problems. Continue Reading
Developing a strategy for effective review promotion comes down to finding places to repurpose the reviews in your greater content marketing strategy. Showing off positive feedback on social media, responding to positive reviews on Google My Business, or adding reviews of your product to your landing pages are all important ways to avoid letting any positive review content go to waste. Continue Reading
Learn the difference between reputation management and public relations (PR) and uncover how they complement each other. Continue Reading
Discover why directories still play an essential part in increasing your business's online visibility with advice from B2B experts. Continue Reading
Undoubtedly, it takes some work to gather high-quality reviews from your customers, but those reviews have shown to have a very real impact on new customer acquisition, sales revenue, and business growth. Here are five major factors related to reviews that shape your brand’s credibility. Continue Reading
Undoubtedly, it takes some work to gather high-quality reviews from your customers, but those reviews have shown to have a very real impact on new customer acquisition, sales revenue, and business growth. Here are five major factors related to reviews that shape your brand’s credibility. Continue Reading
Modern consumers are cynical and distrusting of marketing. According to Hubspot, Customers trust recommendations from friends and family over any type of online marketing and advertising your brand can create. And in the absence of trusted recommendations, according to BrightLocal, 85% of consumers trust online reviews as much as personal recommendations: the single most trustworthy […] Continue Reading
In addition to guest posting on the UpCity blog, Bop Design is featured as one of the Top Digital Marketing Agencies in the United States. Check out their profile! Many consumers check customer reviews before they make any purchase, whether it be a $30 pair of pants or a $40,000 investment in accounting software. As […] Continue Reading