Marketing & Advertising HUB
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Latest Marketing & Advertising Articles
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Types of Video Marketing Strategies Explained
Video marketing promotes your service or product. We will discuss how you can create and implement successful video marketing strategies…
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What You Need To Know About Business Branding
The 2023 Gartner CMO Spend and Strategy Survey revealed that while CEOs have focused their CMOs on brand spending as…
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How To Develop a Brand Positioning Strategy
Product differentiation is critical to a successful modern marketing strategy, especially for brands focused on product-led growth. It helps brands…
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Effective Strategies for Implementing CRO for Local Search
Prior to the pandemic, consumers were increasingly using mobile devices to conduct “near me” searches, with the intent of patronizing…
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How To Develop an Effective Cause Marketing Strategy
More than 64% of consumers nowadays are described as “belief-driven buyers,” meaning that they choose where to shop and who…
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What Are Lunch and Learns, and How Can You Use Them To Grow Your Business?
Professional development programs, training sessions, mental health seminars, team building exercises—all of these and more are likely a part of…
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Programmatic Display Advertising Tips for Small Businesses
The advent of real-time bidding (RTB) technology in the early 2000s allowed advertising agencies and other businesses to be more…
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How to Set Up a Loyalty Reward App For Your Small Business
Are you a small business leader looking to diversify your sales strategies? Looking to dip your toe into mobile marketing…
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How to Build Effective CTAs That Drive Conversions
In addition to guest posting on the UpCity blog, WiT Group is featured as one of the Top Digital Marketing…
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Direct Response Marketing: Tricks of the Trade and Measuring ROI
Direct response marketing is a form of digital advertising used to promote products and services. Direct response campaigns use marketing…