Business Consulting
One of the most lasting impacts the COVID-19 pandemic has had on the global economy is to force businesses and employees to reevaluate what constitutes an effective and efficient schedule for employees.While many businesses have returned fully to in-office, other working arrangements include various hybrids of remote work. The four-day work week is one of […] Continue Reading
Corporate social responsibility is a concept that business owners have long struggled with, though that struggle has evolved over time with the scope of the economy and the focus of consumers. Continue Reading
Market research is a crucial aspect of any business, as it provides valuable information about your target audience, competitors, and market trends. Whether you are starting a business, expanding an existing one, or performing a strategic realignment, you must understand how your product or service is perceived by your target market and how it fits […] Continue Reading
In late 2020, COVID-19 plunged the American workforce headlong into an ongoing experiment in alternative workplace arrangements. Prior to COVID-19, only 6% of the workforce was fully remote. But the pandemic ushered in quarantine measures and social distancing requirements that forced businesses to adopt remote and hybrid models just to remain in business. This transition […] Continue Reading
From raises to resignations, team conflicts to troubled processes, one of the most valuable and underrepresented skills in the workplace is the ability to navigate tough conversations. And difficult conversations happen long before the need to involve human resources. Employees need to be able to share their point of view, address concerns about the work […] Continue Reading
Telemarketing can be a powerful and cost-effective lead-generation tool in the B2B space. B2B telemarketing builds trust and personal connections through direct contact with influential decision-makers. This often results in a speedier lead qualification stage and more conversions. Read on to discover how you can implement a B2B telemarketing strategy in your business to generate […] Continue Reading
Few sales professionals enjoy B2B cold calling. It can have a low conversion rate, and not all prospects appreciate the outreach. Still, B2B cold calling remains one of the most effective ways to reach potential buyers.We've put together proven strategies to help you master the art of cold calling and boost your success rate. Let’s […] Continue Reading
It’s been a busy few years for marketing professionals across industries. We’ve had our hands full shifting strategies and adjusting marketing tactics to match the changing customer expectations and behaviors brought on by the post-pandemic economy.Experts are unsure of what to make of the economic mixed signals permeating the market. This certainly has business owners […] Continue Reading
We surveyed 600 B2B and B2C small business owners and marketing experts on their market research strategies for 2022 and beyond. Continue Reading