How To Use Instagram Stories in 2021
Instagram has over a billion users and more than half of them use Instagram Stories daily. With Stories, you can post one or multiple photos, videos, and other types of media that last for 24 hours. They can be created natively on Instagram or uploaded from your camera roll. Instagram marketing is a great way to interact with your audience and build engagement.
Instagram Stories has many of its own unique features. Understanding the possibilities of storytelling, the value to consumers, and how to frame a narrative effectively can be the difference between brands making it on Instagram and those that don’t.
Interact With Your Audience
Interacting with your audience is one of the most important things you can do on social media and Instagram stories are a great way to do that. With features that invite your audience to engage with your brand. Polls, for example, ask users a question and they have to choose which option they prefer. You can use this feature to learn more about your audience, by asking questions like “Do you prefer funny content or educational content?” Depending on the results you get back, your audience will tell you what they like seeing.
One of the best Instagram Stories tips and tricks is to use Stories as a tool to open opportunities for engagement with your audience. You have to develop a relationship where consumers can connect with you. So make sure when it is time to post a story, you try to interact as much as possible.
Repost User-Generated Content
The best part about promoting your Instagram account is that people will post stories tagging you! This is a great way to show your audience you are listening and engaging with the material that they are putting out. After all, it is exciting to be seen and heard by the brands you love. You can take this a step further by saving your reposted Stories as Story Highlights, so new visitors and existing followers can see your service or product in action.
Instagram Stories can give your followers a snippet of what others are saying about you. Reposting user-generated content is a great way to build an authentic connection with your audience.
Promotions and Brand Deals
The ephemeral quality of Instagram Stories makes it a perfect way to showcase your brand deals or company promotions Since your Stories are only up for 24 hours, this gives your audience a sense of urgency and a limited time frame to act and spread the message.
Not only is it an opportunity to promote but it rewards your most active and loyal users with an offer that they would find enticing. Ultimately, they only have 24 hours to see the message, so your audience can look forward to and seek out your regular content.
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Show Your Creativity
Add music, use a hashtag sticker or sticker icon, and show your creativity through your Instagram story! You can get as creative as you would like and show your brand or individual personality. Being as creative as possible will help draw in your audience and keep them engaged. Your content is the most important thing on your social media.
Being creative can be challenging since you need fresh content all the time. New ideas and creative ways of posting can be hard. So, explore existing campaigns and other uses of Instagram Stories for inspiration. Some of our favorites include the Metropolitan Museum of Art’s Weekly Art Trivia and ATTN’s What Happens Next.
Once you get in the groove of getting creative content uploaded, you will have no problem scheduling Instagram stories and posting loads of content.
How to use Instagram stories in 2021 is extensive. With new features being added monthly, the possibilities are endless. Following the list above will help guide you into properly creating Instagram Stories that engage your audience. So, get creative and start using Instagram stories now!