How to Know if Google and Facebook Campaigns Are Working
Tracking Checkout Success Total Numbers and Checkout Success
The following is a sample weekly breakdown that we analyze with our client to make changes and adjustments using CPA as a determining factor.
Above is just an example of what we look at week over week. It is important to track the completion percentage and look at the CPA number. When analyzing numbers and conversion tracking weekly or even daily, it’s important to provide a longer period as a baseline or average to provide a reference for what is a “good” or “bad” week or day. Here we provide the 30-day average CPA to compare our weekly numbers with.
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Funnel Tracking For All Website Traffic (by Percentage) Through Paid Sign-Up
To properly set up a conversion funnel you must plan out and individually track each step to reach your desired return on investment. This might require research into lead and sale funnels to understand how users are interacting with a business before becoming a potential customer or client.
Analyzing a funnel that is tracking converted customers can indicate traffic quality issues, content changes and improvements needed, technical issues or offer improvements needed, to name a few. It shines a light on areas that are often overlooked.
In conclusion, anyone looking to improve their current campaigns or analyze their current setup to see if they are working should start by:
1. Knowing and tracking your dollar metrics (CPA, CPL, ROAS, LV) per platform and per campaign
2. Set-up, track and/or optimize your funnels to highlight areas that can be improved and have been overlooked
These are the main two strategies we use to answer the age-old question, “Are My Campaigns Working”, so for those that find this useful, good luck and happy marketing!