How Do I Choose a Videographer/Production Company?
In addition to guest posting on the UpCity blog, REMEDY is featured as one of the Top Web Video Production Agencies in the United States. Check out their profile!
As we’ve seen in the last five years, video consumption is exponentially rising. In 2021, 78% of people watched online videos every week, and by 2022 it’s predicted that online videos will make up more than 82% of all consumer internet traffic (InVideo).
With such a high volume of video content readily available, you want to make sure your brand is not only utilizing video content for marketing purposes but creating engaging and impactful content for your consumers. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Optinmonster), and 78% of people say they’ve been convinced to buy or download a piece of software or app by watching a video (Wyzowl). As you can see, there is a high ROI in video marketing that you don’t want to miss.
However, where do you start? For your brand to thrive, it needs high-quality video content, but to get that, you need a high-quality video production company. But, how do you pick one? To start, you need to decide if you want to work with a freelance videographer or full agency production company. There’s a lot that goes into that decision which you can read about here.
Once you’ve made that initial decision, then you’re off to hunt for the right production company for your brand. Picking a video production company requires more than just one simple Google search. You want to make sure the production company you hire meets your needs and allows you to enjoy the process as well. So, here are our Top 5 Tips on how to choose a video production company.
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The Portfolio: Do they have projects similar to your concept?
The place you’ll naturally want to review first is the production company’s portfolio. Take a look at their past work and gather your first impressions of their video quality and style. If you’re looking for a production company to film and edit interviews for you, then check out their interview work. If they don’t have projects similar to what you’re wanting, that doesn’t necessarily mean they aren’t a fit for your company, but it’s something to discuss with their team and address that concern.
The Budget: Do they meet your budget?
We probably don’t even need to mention this because it’s more than likely the most important question you have, but look to see if the production company fits your budget. However, this doesn’t just include if the company’s prices are much higher than your budget. This means you need to check if their prices are much lower than you were expecting as well. A video with a low price tag could mean their work and experience won’t be up to your expectations.
As a marketing or creative director, you don’t want to go through all the trouble of researching and working with a production company just to get a subpar final deliverable in return. So instead, just like you would do with any purchase, find the company with the best quality product for your budget, and chat with their sales team. You may be able to work out getting the content you want, with fewer final deliverables, if your budgets don’t quite align.
The Return: What is their clients’ ROI?
When choosing a videographer or production company, the third question is to ask about their clients’ average ROI from their videos. Of course, many factors affect how a video performs, like ad spend, audience targeting, promotions, etc., that aren’t related to the work a production company provides. However, it’s something to discuss to see the results from their work.
A client who can directly credit increased engagement, leads, and sales to the work from a video production company is a good sign of the return you might receive. You want the videographer/production company you’re outsourcing from to know how to produce work that will make your audience want to watch and, in turn, purchase your product or service. A good video production company knows how to create converting content.
The Reviews: What do their past clients say about them?
Looking at reviews or testimonials is not a new concept, and it applies when searching for a video production company as well. Look for reviews on their website, social media, and industry-related websites. A good review is worth its weight in gold. In fact, 82% of people are more likely to purchase from a company that showed positive star ratings and reviews (Trust Pilot).
Think about the aspects that you consider most important when working with a new production team. Look through the reviews to see specifically what past clients have said about those areas of interest. You’re hiring a team to serve your company, so you can interview them like you would any new hire. This includes reaching out to references, aka past clients.
The Experience: Do you feel like it’s a good partnership?
When choosing a video production company, it’s important you feel confident you’ll receive a final product that meets and exceeds your expectations. However, it’s also important to enjoy the whole process and experience of your time working with the videographer or production company you choose. Producing a video is an in-depth process with time spent collaborating on your goals and vision. Therefore, you want to make sure you enjoy and feel confident in the team with which you’re working.
Ask yourself if you see this company becoming a partner for your brand. Do you want them to create one video for you and you never hear from them again? Or would your brand better benefit from having a marketing partner that not only executes your vision but comes to you with ideas that would benefit your specific audience because the production company has a good grasp on your brand? You want your production company to be a partner for your brand for years to come.
In summary, make sure you’ve set clear goals and expectations for the production company you’re choosing. Production companies are not a one-size-fits-all deal, and each company provides unique benefits that will serve different clients. You should have clear communication with the company you’re partnering with and talk through your brand’s vision for video marketing. Finally, make sure you ask your questions, have an open conversation, and feel confident in the production company you partner with.