Can Your Business Rank at The Top of Google Forever?
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Building an online presence for your business will require quite a lengthy checklist to go through. Online marketing has several factors that impact search engine rankings. SEO is not a one-time investment as competitors will continually invest money into SEO. The truth is that consistent investment in SEO could potentially rank your business at the top of search engine results pages.
Failure to continue to invest in SEO will result in rankings for certain keyword phases dropping. Looking at a tool like SEMrush can allow you to track rankings over time. Seeing how rankings jumped or dropped can be very important. A business might find that a certain budget monthly needs to be allocated to SEO and other digital marketing tactics.
For most businesses, there is a sweet spot for their marketing spend. A business might find that doubling its budget didn’t double its results. Finding this specific monthly budget that provides the most ROI will take some trial and error. The beauty of this is that data can easily be pulled from a variety of digital marketing tools.
What Is SEO Exactly?
SEO or search engine optimization can help boost your search engine rankings. Organic SEO allows you to rank your business at the top of major search engines like Google and Bing.
According to Moz, 71% of clicks on search engines are done on the first page. User Centric has also studied how paid ads impact clicks and traffic for a business. 4 out of 5 people go right to organic search results and scroll right by paid ads.
SEO allows a business to attract potential customers without having to shell out large amounts of money on ads. Constantly monitoring the SEO of your company website is very important. Google updates can have a massive impact on rankings as some algorithm changes have devastated certain businesses. True organic SEO does not pose any risks to a company’s website although black hat or unethical SEO tactics can lead to a Google penalty. Penalties can lead to a website’s rankings dropping massively.
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Can My Business Stay at The Top of Google Forever?
The answer is a resounding no! Failure to work on SEO is a recipe to drop in SERPs. Think of SEO as a fitness routine as you need to maintain your routine to retain your results. Digital marketing agencies can be a huge help as SEO can be a full-time job for multiple people. Without a background in digital marketing, a business is taking a risk by letting inexperienced employees handle a marketing campaign.
Two of the major reasons SEO is so important to do consistent are the following:
Evolution Of the Marketplace
The marketplace is always changing with competitors trying new marketing strategies. Creating SEO based on keywords without checking on these can lead to competitors outranking your business. Looking at Google Analytics regularly can be very important to ensure your business stays at the top of search results.
Search Engine Algorithm Updates Happen Frequently
Google is constantly trying to improve the experience of the user. User experience is the reason that page loading times can impact your overall SEO. Google changes its algorithm over 500 times a year with some updates having more impact than others. Tactics must change as the algorithm changes as tactics that worked in 2013 might not work at all in 2022.
About the author
Richard Horvath
Richard is the founder and president of TheeDigital, a digital marketing agency in Raleigh, North Carolina. He built his first website in 1999. His team not just builds high converting websites but also providing local SEO and PPC campaign management.
