In this day and age, Amazon is undeniably the largest and the leading eCommerce platform in the world. In January 2023, Amazon.com was ranked number one as the most visited website in the eCommerce and shopping category. Thousands of consumers swarm into this platform every day.
As a result, Amazon is said to ship millions of orders daily. There’s no doubt why a great number of businesses have made their way into this powerful platform and secured a slot for themselves. With countless products competing for attention, it is very important that your Amazon listing stands out from the competition and gets the sale.
In this article, we will discuss the factors that make up a successful Amazon product listing and some tips for Amazon sellers to get ahead of the competition.
Product Images
The main image together with the price, reviews, and ratings are one of the first things that shoppers look into when they go into your listing. When photos are blurry, potential buyers tend to think that the brand is unprofessional and cannot be trusted. For this reason, it is crucial that the main photos are high-quality and very clear.
It is also recommended that Amazon sellers show the product in different angles clearly and provide illustrations on its use in daily life and some important information.
These photos are referred to as lifestyle images. When potential customers are able to see how they can use the product in real life, they become more convinced that it’s the product that they’re looking for. It also helps to include text in pictures or infographics that point to the key features of the product.
Take high-quality, well-lit product images using an HD camera or smartphone. Amazon has photo editing tools that you can use to make your images more professional-looking. If possible, hire a professional photographer to take the photos for you, so you can ensure the utmost quality.
Product descriptions
More and more customers have become smart shoppers and read product descriptions. They go to this section to try to find—or even confirm—what they’re looking for in a product. Because of this, it’s important that your descriptions provide all the necessary product information including the size, materials, quantity, and other key product features.
Another factor that makes a description successful is the language that it uses. Make sure that your description is written in a clear, easy-to-read language. Avoid using vague jargon or overly promotional phrases. Highlight both the features and benefits of the product, making it easy for potential customers to find what they need in your product and convince them to purchase.
Aside from creating content that has all the features and benefits of your product, it’s also important to perform listing optimizations for Amazon’s search engine algorithm. This process is known as Amazon SEO (search engine optimization). This enables your listing to show up at the right place and in front of the right people. Ultimately, having an optimized listing helps your product to rank at the top of Amazon’s search results for your relevant keywords, which contributes to your organic sales.
Product Title
An Amazon product title is another important part of your listing. At times, customers only look at the photos, price, ratings, reviews, and the title to make a buying decision.
Create a good title that clearly includes the product name and other product details such as quantity, size, materials, and the like. For some shoppers, when they see all the things they need in a product in a title, they make a decision to make a purchase immediately.
Similar to writing the product description, you must create an optimized title with the right keywords for the Amazon search engine. In fact, the listing title is the most important place to put your main keywords. Retailers who follow this practice have seen a significant improvement in their visibility and sales.
Product pricing
The product’s price is one of the most important factors in a shopper’s buying decision. It can make or break your listing. When preparing your listing, make sure that you price your product competitively.
When setting the price, you need to factor in your (the seller) cost of the product and the shipping. You also need to look at competitors’ prices to make sure that your price is competitive.
In addition, consider offering discounts and making promotions to help drive sales, especially when first launching your product, to get a solid click-through-rate.
Customer reviews
Customer reviews play an important role in an Amazon listing. Positive reviews can help drive sales, and negative reviews can cause you to lose sales and badly impact your conversion rate.
Encourage your buyers to leave positive reviews by making sure that your product is of the highest quality and by maintaining excellent customer service.
If you receive a negative review, resolve it professionally. Reach out to the customer and discuss how you can fix the issue. This will let the customers know that you care and improve your reputation as a seller. In some cases, customers even update their reviews turning them into positive feedback.
A+ Content
A+ content is the section in a product page where you can place additional product images and text. This enables you to engage your customers further by providing reasons to buy your product.
Another way that A+ content helps you make a sale is by showcasing your brand story. When consumers learn more about the company, the people behind it, the purpose that drives it, and the ethical operations by which the products are produced, they gain more confidence to purchase from your store.
It is important to note that only sellers that have a brand registry can utilize A+ content.
Fulfillment options
On Amazon, you can fulfill orders through either Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM). The FBA service enables you to store your products at Amazon warehouses and let them ship your items to the customer. On the other hand, the FBM fulfillment allows you to keep your products in your own warehouse and ship them to your customer on your own.
Optimize Your Amazon Product Listings for eCommerce Success
Amazon is a very competitive eCommerce platform. Getting your listings right is very crucial in order to succeed in the Amazon marketplace. By following Amazon product listing optimizations, you are off to a good start.
If you need help with your product listings, contact an eCommerce marketing agency to help you create listings that will hit your goals.