9 Tips to Write Compelling Social Media Copy
In addition to guest posting on the UpCity blog, BuzzFlick is featured as one of the Top Corporate Production Agencies in the United States. Check out their profile!
According to a recent study, people spend 142 minutes a day on social media. Marketers should go where their consumers are to learn the basics of marketing. Social networking is a great way to reach your consumers, but there are only a few exceptions.
Social media copywriting follows the same website, SEO, and email copywriting rules. It’s just a bit different in terms of how, when, and where you convey that message.
In this blog, we’ll show you how to craft a compelling social media copy that brings in conversions.
So, without any further ado, let’s get started.
How Do You Write Social Media Copy?
If you have just stepped into the social media marketing space, here are some of the useful tips for creating a captivating copy:
1. Provide educational content to your audience
Make sure you’re providing your followers with information that educates and teaches your readers so that they feel like they’re getting something out of following you.
The content you use to promote your blog or subject on social media should be brief enough so that your followers can learn more about what you have to say in less time. It’s generally simply a few words long, with a few strategically placed emojis and a link to the full blog article included.
2. Start a conversation with your audience
Conversation-starting is one of the most crucial things you can do for good social media copy. This can be accomplished by posing a question, requesting an opinion, or stating that you eagerly await replies.
Many individuals did this in their postings, and they fared significantly better! Engagement increased by more than double because they initiated a discourse that individuals could readily join.
In addition, it does not harm to solicit feedback while you are composing content for your social media accounts.
For instance, you might be able to make a post that presents an opposing viewpoint on e-learning. Instead of hoping for a response, request one. Something as basic as “Leave your thoughts in the comments.” can achieve wonders.
There is a huge difference in post likes and comments when involvement is explicitly requested.
3. Create creative and engaging infographics
Your social media content must stand out, and infographics can help you precisely achieve that. When your word count is restricted, express everything with an infographic. After all, there is a reason why the expression “a picture is worth a thousand words” exists.
Utilizing infographics has always been successful for everyone. Not only can infographics increase engagement, but they also inspire people to share their posts.
4. Use emojis
Including emojis in your text makes your writing stand out and provides a fun aspect to your postings. Instead of bullet points, you can use emojis to highlight important components in your text.
We’ve observed an increase in interaction with postings that include emojis. We feel it is because it attracts attention to the text we wish to emphasize.
5. Write relatable copies
The most successful social media postings have been those in which individuals have revealed a portion of their own experiences. So far, these postings have generated several hundred new followers, website hits, and direct DM and SMS messages.
This style of article or copy is powerful because it allows the readers to perceive the author as someone to whom they can relate.
It allows people to get to know the person behind the company, therefore increasing my brand’s “know, like, and trust” factor, which is essential for turning social media communities into paying consumers.
Try to compose the caption with an attention-grabbing title, followed by long-form prose that inspires emotion by describing your struggles/experiences and how you overcome them and concluding with a strong, unambiguous call-to-action to utilize the link in the bio to purchase a product.
Hear From Industry Experts
Read the latest tips, research, best practices, and insights from our community of expert B2B service providers.
6. Incorporate CTAs in your post
The addition of the CTA copy increased the degree of interaction with their social audience and offered value by increasing their exposure and visibility.
As an approach to increasing interaction, we strongly recommend that copywriters conclude their blogs with a call to action.
7. Focus most of the time on the headline and ad creative
In terms of social media, creativity accounts for 50% of success. When consumers navigate through a social media feed, an image captures their attention first.
Images halt the scrolling of users. If the title piques their attention, they will next read the description or click over to your website. This makes the headline one of the essential components of your advertisements.
The key is to focus on altering your product/service offer for customers and incorporating a scarcity aspect to encourage people to act quickly. Remember that headlines are limited to 40-70 characters.
8. Play around with unique font generators
Utilize typeface generators such as CoolSymbol and LingoJam. Utilize emoticons, animated stickers, and fun. Wordplay or memes may constitute humorous expressions. There are several methods to distinguish yourself on social media.
You may additionally emphasize it by using bold or italic text. Utilize a free third-party application such as FontsforInstagram and LingoJam for this purpose.
It has attracted the attention of current clients, which presents a spectacular potential for social media upselling.
It is distinctive, largely unheard of among social media marketers (outside of influencers), and more practical than generic social media advice and methods.
9. Showcase what your customers have to say about you
Allow your consumers to generate content. Cite the testimonials of your consumers. People value the opinions of actual customers more than those of the brand. This type of messaging consistently beats our own in all types of display advertisements.
In a Nutshell
To put it in simple words, social media copywriting is just like writing a blog post. Since the people using social media have a shorter attention span, therefore you need to write a highly captivating copy to grab their attention instantly.
In short, the technique is the same. It’s just that the platforms and channels are different. We hope this short guide on social media copywriting tips will be of great help to you.