The world of digital marketing is constantly changing, with new trends and best practices popping up every day. In order to stay ahead of the curve and keep on top of your competition, you need to know the latest industry statistics and metrics to help you fuel your strategic decisions. 

We’ve got you covered! We asked the experts and they responded with more than 60 of their favorite, most powerful marketing statistics. 

Top Marketing Statistics: According to the Experts

Search Engine Optimization (SEO) Statistics

1. Over 64% of marketers invest in SEO. (Source: Hubspot, Submitted by David Bell, Cybersecurity Editor, countryvpns)

2. 15% of all queries on Google are ones that have never been seen before. (Source: Google, Submitted by Crystal Monroe, Chief Marketing Operator, Lawyer Marketing Services Inc.)

3. By the end of 2020, 50% of all search queries are predicted to be voice searches. (Source: Wordstream, Submitted by Roman Zhyvitski, Owner, TSA Travel Marketing Agency)

4. 12.3% of search queries contain a featured snippet. (Source: Ahrefs, Submitted by Ahmed Mir, Founder, Nature and Bloom)

5. Backlinko found no correlation between page loading speed (as measured by Alexa) and first page Google rankings. (Source: Backlinko, Submitted by Muhammad Mateen Khan, Digital Marketing Strategist, PureVPN)

6. Websites with above-average “time on site” tend to rank higher in Google. Specifically, increasing time on site by 3 seconds correlates to ranking a single position higher in the search results. (Source: Backlinko, Submitted by Muhammad Mateen Khan, Digital Marketing Strategist, PureVPN)

7. 90.63% of all web content gets no traffic from Google. (Source: Ahrefs, Submitted by Sam Carr, Marketing Manager, PPC Protect)

8. Off-page SEO makes up 75% of a good SEO strategy. (Source: Joel House Search Media, Submitted by Kevin Miller, Founder and CEO, The WordCounter)

Backlinks

9. 95% of all pages on the web have NO backlinks. (Source: Backlinko, Submitted by Alan Silvestri, Founder and CEO, Growth Gorilla)

10. The number one result in Google has an average of 3.8x more backlinks than positions two through 10. (Source: Backlinko, Submitted by Muhammad Mateen Khan, Digital Marketing Strategist, PureVPN)

11. Headlines of 14 words or more got 5x more backlinks. (Source: Convince and Convert, Submitted by Gintaras Steponkus, Marketing Manager, Solid Guides)

Email Marketing Statistics

12. There were 3.9 billion email users in 2019 and by 2024, that number is expected to exceed 4.48 billion. (Source: Statista, Submitted by Valerie Borshch, Outbound Manager, Snov.io)

13. On average, email marketing has a 4400% ROI. (Source: Optinmonster, Submitted by Momchil Koychev, Marketing Manager, Codegiant)

14. The ROI on email marketing is $52 for every dollar spent and this number continues to increase year over year. (Source: DMA, Submitted by Parker Nash, Founder, Parker Nash Marketing)

15. Email gets at least 20/1 engagement rates compared to social media. (Source: Mailchimp, Submitted by Parker Nash, Founder, Parker Nash Marketing)

16. 47% of people say they open emails based on the subject line. (Source: Optinmonster, Submitted by Valerie Borshch, Outbound Manager, Snov.io)

17. 69% of people will report an email as spam based on the subject line. (Source: Optinmonster, Submitted by Valerie Borshch, Outbound Manager, Snov.io)

18. Personalization in emails results in an 82% improved open rate, 75% higher CTR, and 58% improved customer satisfaction on average compared to emails without personalization. (Source: SaleCycle, Submitted by Valerie Borshch, Outbound Manager, Snov.io)

19. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns. (Source: Optinmonster, Submitted by Supriya Agnihotri, Digital Marketer and CX Consultant, SurveySensum)

20. 66% of people say that the best way to reengage leads is through email. (Source: Databox, Submitted by Willie Greer, Founder, The Product Analyst)

21. 59% of B2B marketers use email marketing to generate revenue. (Source: Mailmodo, Submitted by Zeeshan Akhtar, Head of Marketing at Mailmodo)

Device

22. Close to 50% of all emails are opened on a mobile device. (Source: Oberlo, Submitted by David Walter, CEO, Electrician Mentor)

23. 69% of global emails are opened in just two email clients: Gmail and iPhone mail. (Source: Email Client Market Share, Submitted by Matt Lincoln, Director, Cultivate Automation)

Timing

24. Emails sent on Tuesdays have a higher open-rate than any other day. (Source: Hubspot, Submitted by Kas Andz, Founder, kasandz.com)

25. The best time of day to send emails is between 4PM and 8PM. Emails sent during this time frame result in 21.1% of transactions relative to 14.8% of volume. (Source: Venture Harbour, Submitted by William Taylor, Career Development Manager, VelvetJobs)

26. 58% of people check their email before doing anything else online. (Source: Optinmonster, Submitted by Sarah Walters, Marketing Manager, The Whit Group)

Video Marketing Statistics

27. Video is the #1 form of media used in content strategy, overtaking blogs and infographics. (Source: Hubspot, Submitted by Gintaras Steponkus, Marketing Manager, Solid Guides)

28. 78% of people watch online videos every week, and 55% view online videos every day. (Source: Hubspot, Submitted by Kenny Trinh, CEO, Netbooknews)

29. By 2022, online videos will make up more than 82% of all consumer internet traffic, 15x higher than it was in 2017. (Source: Cisco, Submitted by Kenny Trinh, CEO, Netbooknews)

30. Video can improve conversion rates on landing pages by up to 80%. (Source: Unbounce, Submitted by Sam White, Marketing Manager, Soul CBD)

Credibility Statistics

31. 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design. (Source: inTechnic, Submitted by Jeff Gapinski, Co-Founder, Huemor)

Reviews

32. 82% of consumers read online reviews for local businesses, with an average of 10 reviews read before feeling able to trust a business. (Source: Brightlocal, Submitted by Tracy Mak Paddison, Owner, Tracy Mak Photography & Design)

33. Only 53% of people would consider using a business with less than a 4-star review rating. (Source: Brightlocal, Submitted by Tracy Mak Paddison, Owner, Tracy Mak Photography & Design)

34. Nearly 15% of negative reviews are either removed by the reviewer or revised upwards after a reply. (Source: Caredash, Submitted by Ted Chan, Founder and CEO, CareDash)

eCommerce Statistics

35. By 2021, global retail eCommerce sales will reach $4.5 trillion. (Source: Hubspot, Submitted by Mandy Wall, SEO Strategist, Inflow)

36. Amazon represents around 50% of all eCommerce transactions worldwide. (Source: Techcrunch, Submitted by Haley Anhut, Content Marketing Manager, Clean Origin)

37. Men spend 68% more money online than women, as they tend to buy higher-priced luxury goods and electronics. (Source: KPMG, Submitted by Willie Greer, Founder, The Product Analyst)

38. 86% of women say they use social media to research a particular product before purchasing it. (Source: Disruptive Advertising, Submitted by Brandon Foster, Writer, myschoolsupplylists.com)

39. 40% of people abandon a website that takes more than 3 seconds to load. (Source: Neil Patel, Submitted by Erico Franco, Inbound Marketing Manager, Gravity: Agencia de Marketing Digital)

40. Sending 3 abandoned cart emails results in 69% more orders than a single email. (Source: Omnisend, Submitted by Khris Steven, Owner, Khrisdigital)

41. Product videos can increase purchases by 144%. (Source: Neil Patel, Submitted by Praveen Malik, CEO, PMbyPM)

Social Media Statistics

42. There are more than 3.48 billion social media users worldwide. (Source: Global Web Index, Submitted by Supriya Agnihotri, Digital Marketer and CX Consultant, Neurosensum)

43. Social media has become the most popular content marketing tactic for 85% of B2C businesses. (Source: Content Marketing Institute, Submitted by Yash Sharma, Writer, Learnerz Hub)

Facebook

44. Facebook has more than 2.5 billion active users, with as many as 1.66 billion people logging in daily. (Source: Techcrunch, Submitted by Thomas Bradbury, Technical Director, GetSongKey)

45. 88% of teenagers in the United States use the internet every day, but only half use Facebook (compared to 85% of adults aged 19-34). (Source: SupplyGem, Submitted by Samuel Fletcher, Author, Supply Gem)

46.  The average Facebook user spends 18 minutes on the platform each day. (Source: Twitter, Submitted by Jason Thibault, Founder, Massive Kontent)

47. Facebook Messenger has 1.3 billion users globally. (Source: Statista, Submitted by Colton De Vos, Marketing and Communications Specialist, Resolute Technology Solutions)

48. Facebook Messenger marketing leads to 70% better open rates than email marketing. (Source: Review42, Submitted by Colton De Vos, Marketing and Communications Specialist, Resolute Technology Solutions)

Twitter

49. Twitter’s average mDAU (monetizable daily active users) reached 166 million in Q1 of 2020, an increase of 24% year over year, and 14 million additional users since Q4 of 2019. (Source: Twitter, Submitted by Jason Thibault, Founder, Massive Kontent)

50. The US accounts for 33 million of Twitter’s daily active users. (Source: Twitter, Submitted by Jason Thibault, Founder, Massive Kontent)

51. Twitter saw $682 million in total advertising revenue over the first quarter in 2020 making its ad platform a $3 billion/year earner. (Source: Twitter, Submitted by Jason Thibault, Founder, Massive Kontent)

52. The average daily time on site for Twitter is 12 minutes and 39 seconds and 9.64 pageviews. This amount of “dwell time” is in line with YouTube. (Source: Twitter, Submitted by Jason Thibault, Founder, Massive Kontent)

Content Marketing Statistics

53. When tested, 3 of 5 popular article writing services plagiarized existing web content. (Source: Codeless, Submitted by Brad Smith, Founder and CEO, Codeless)

54. Brands today spend anywhere from 25 to 43% of their budget on content marketing. (Source: Marketing Profs, Submitted by Brandon Foster, Writer, myschoolsupplylists.com)

Misc. Marketing Statistics

55. Global ad spend is predicted to reach $605 billion in 2020. (Source: Dialog Tech, Submitted by Supriya Agnihotri, Digital Marketer and CX Consultant, Neurosensum)

56. Mobile will make up more than 30% of global ad spend in 2020. (Source: Zenith Media, Submitted by Alex Azoury, Founder and CEO, Home Grounds)

57. 27% of companies say digital transformation is a matter of survival. (Source: Digital Marketing Institute, Submitted by James Lee, Founder and Director, Evolution Engineers)

58. 52% of web traffic worldwide is mobile. (Source: Statista, Submitted by David Bell, Cybersecurity Editor, countryvpns)

59. Conversion rates on mobile devices are roughly 60% less than on desktop (1.79% on mobile vs 4.44% on desktop). (Source: Google, Submitted by Djordje Milicevic, Digital Marketing Manager, StableWP)

60. 80% of businesses are planning to deploy some type of chatbot by 2020. (Source: Business Insider, Submitted by Supriya Agnihotri, Digital Marketer and CX Consultant, Neurosensum)

61. Only 17% of marketers use A/B testing on their landing pages. (Source: Hubspot, Submitted by David Bell, Cybersecurity Editor, countryvpns)

62. Multi-channel marketing campaigns receive an 18.96% engagement rate while single-channel campaigns receive only 5.4% on average. (Source: Clickz, Submitted by Darrin Giglio, Chief Investigator, NAI)

63. Multi-channel marketing campaigns exhibit a 90% higher customer retention rate compared to single-channel campaigns. (Source: Clickz, Submitted by Darrin Giglio, Chief Investigator, NAI)