6 Lead Generation Tips to Help Your Small Business Grow in 2021
In addition to guest posting on the UpCity blog, Belkins Inc. is featured as one of the Top Lead Generation Providers in the United States. Check out their profile!
Marketing without a proper lead generation strategy never allows for rapid company growth. It is probably obvious, but what you might not have known, though, is that over 50 percent of business owners do not have a proper lead generation strategy in place yet.
Even if your business already has a lead generation strategy, there’s always some room for improvement, and here’s how to make the most out of your sales, digital marketing, and content marketing efforts.
How to Improve Lead Generation
If you are a small business, growing your customer base has to be your primary goal. More new leads mean more new customers, and more customers easily turn into more profits. How do you get leads? Well, the following tips will make your lead generation process quite effective.
Know What You Are Aiming For
One thing to ensure that your lead generation strategy will work is knowing exactly what you hope to achieve. Getting a huge lead list is not an endgame on its own. It has to conclusively result in significant business growth, which is the main goal of any forward-looking strategy. Thus, it’s essential to come up with well-defined growth targets that are both realistic and don’t put your team and your business under too much pressure.
Target Your Audience Properly
In fact, lead generation can be quite complex. For instance, there’s a strategy that won’t put your small business on the growth pathway and might even make things worse. It is an all-out offensive marketing strategy. It might work for bigger companies in certain cases, but if you are a smaller business with a narrower service and product catalog, it is better to stick to targeting a part of the audience that best relates to what you are offering.
How do you do this? Well, it is quite simple. Make sure you create ads that match your prospects’ tastes and place them on platforms where people are most likely going to be interested in your products. Putting ads everywhere will be quite costly and, in the end, quite underwhelming in terms of results. Several service providers offer targeted ads, and employing them will do your small business a lot of good and set your business up for growth.
Create Amazing Content
Creating content on its own is a positive step, but creating great content is a whole new level on the growth trajectory. Such an approach will get you lots of leads. If people engage with the materials you post, they will be much more likely to fall in love with your business. Videos, blogs, podcasts, webinars, infographics, and email marketing campaigns are some of the best ways to boost audience engagement.
It’s crucial to remember that catching your target audience’s attention is the first part. The second part is turning audience engagement into leads. Publish new content regularly and make sure that it addresses your ideal customer’s pain points and desires. Create diverse materials and spread them across numerous channels like LinkedIn to keep your audience engaged. Don’t forget about action commands and CTAs on your website and the platforms you post your content on such as social media. Always add a link to a landing page, webpage, opt-in forms, and more. That way, you are assured of turning website visitors into qualified leads and, eventually, into clients, which will facilitate your business development.
Reward Potential Leads
If you leverage that human trait in your lead generation strategy, then your business will boom. Rewarding people that subscribe or visit your platforms with several freebies will get you great prospects and form a pretty loyal customer base. Client loyalty is one of the most important things that can propel constructive changes for your small business — so don’t hesitate to give out freebies from time to time.
What can you give out as freebies? Well, you’ll never be wrong with various kinds of useful, niche-specific information: Newsletters, eBooks, case studies, and white papers. These are great and will certainly grab your prospects’ attention. If you have a big budget, though, you can also invest in purchasing vouchers. The best part about them is that potential leads have to buy something to use the vouchers (so make sure that your catalog is impressive.) That way, your leads will instantly turn into clients.
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Upgrade in the Tech Department
Lead generation is nearly a hundred percent digital process. It means that your tech department needs to be at its very best since the leads you are collecting are going to help your small business grow. There are several tools that you can apply to get high-quality prospects and reach your business goals as a result.
The first one has to be a tool for optimizing your website for mobile use. Regardless of whether your website is a full-fledged eCommerce site or a beginner’s blog, people should be able to access your platforms on their mobile phones. According to Statista, more than half of the world’s population uses their mobile phones to access websites. If yours is not mobile-friendly, then you are losing almost 55% of your potential customers.
It is also essential to use tools like chatbots to optimize the workflow. When leads decide to reach out, there will always be a quick response from you, which is very important in a highly competitive business environment. There’s no doubt that upgrading in tech will get you more high-quality leads, save money, and give your small business a lot of room for development and higher conversion rates.
Don’t Be Shy to Get Reviews
Reviews are an essential step in small business growth, so incentivizing them can also be a good idea. In fact, providing social proof is one of the best lead generation strategies that yield results. Collecting reviews and recommendations from the people that use your services or buy your products will considerably improve your online reputation.
Reviews on your website will increase trust among your visitors, but reviews on sites like Trustpilot will do much more good. People are most likely going to check your brand on that site before they engage with you. If there are negative reviews, make sure that you respond decently and rectify the problem.
Applying forward-looking lead generation strategies is a great way to grow your small business. Use them to propel the efficiency and performance of your company to new heights.