Your UpCity Profile: How to Give Potential Customers the Information They Need
Take advantage of the many options you have to put your best foot forward on UpCity.
Getting the most out of your UpCity profile means treating it as a one-stop-shop for potential customers. Think of the things you can do to make the buying experience as seamless as possible. That entails keeping your “shop” (your profile) stocked with key information a buyer might need. Instead of making them do the extra work by searching through your website and other online pages to learn more about your business, present work samples you’re most proud of, discuss the benefits of choosing your business, talk about what makes your organization different, and even outline your company’s values right on your UpCity profile. Here are some characteristics of our top-performing profiles.
Showcase Awards and Certificates
Your team has put in a lot of work to help your business achieve the accolades it has today. Don’t miss an opportunity to show that off! Displaying badges on your UpCity profile to demonstrate awards your company has won helps establish credibility and is a great way to give your profile visitors a positive first impression.
Display a Versatile Portfolio
Seeing is believing. While profile visitors browse through your page on UpCity, make sure the work your organization is most proud of is on display for them to see. That gives you extra points for credibility, and it highlights your team’s talent. Use the portfolio section of your UpCity profile to display a variety of projects that highlight the different types of industries, clients, and services provided.
As a reminder, here are the gallery limitations for each UpCity profile tier:
- Up to 3 YouTube or Vimeo videos that showcase your business or the work you’ve done for clients
- Video access must be set to public without any privacy restrictions or your video(s) will not display
- Up to 6 JPEG or PNG images on your profile that showcase the work you’ve done for clients
- 1 video
- 1 image
Don’t Stop Collecting Reviews
At UpCity, we can preach the ever-growing list of benefits of reviews all day, but for now, we’ll focus on how they provide potential clients with the information they are looking for. In fact, a collection of high-quality reviews might just be what tips the scale in your favor.
Not only are you showing your buyers just how happy your customers are with your service, but you also have the opportunity to respond to those reviews and show them the kind of positive relationship your team builds with clients. If there’s a negative review (don’t worry, we have advice for that too), it’s not the end of the world. In fact, it can end up being a positive. How you respond shows your ability to handle challenging situations and that you always have the client’s best interest in mind.
Make it Clear What You Do
Your business may have Jacks and Jills of all trades, and that’s great! Just make sure it’s clear to your potential customers what all of those trades are. While your team has many specialties, customers out there have many needs. It’d be a shame to miss out on a potential conversation with someone because it’s not clear what all your company is capable of handling.
More Options to Consider
If your profile checks all the boxes from the important elements above and you’re looking for more ways to really make it sing, the next big question to ask yourself is, “Is everything on my profile up to date?” Be sure to check in regularly to keep your profile updated with the most current information.
You should also take advantage of our Experts program where you have an opportunity to publish thought leadership pieces on our site (tip: if you don’t have any, we’re always taking pitches!). Your posts will be available on your UpCity profile as well. Additionally, take care of some low-hanging fruit by making sure all your social media profiles are properly linked.
The old adage is, you only get one chance to make a first impression. When a potential new client comes across your UpCity profile, make sure you’ve done everything you can to present professional, relatable information that will turn someone who’s just browsing into a high-quality lead ready to convert.