Why Custom Marketing Dashboards Are Essential for Your Company

A fantastic marketing strategy needs to be forward-thinking and backed by relevant data and metrics to ensure all efforts are cost-effective for your company’s bottom line. Luckily for industry professionals, there is already technology that can provide that information. Custom marketing dashboards are an easy way to stay organized and view data. You have all of your reporting in one place and can compare specifics from every channel used within your marketing strategies. By including one into your businesses’ everyday operations, you are guaranteeing success for the future.

What Types of Data Do Marketing Dashboards Provide?

Custom marketing dashboards will quickly become your company’s lifeline. This data visualization software has all of the bells and whistles to transform your data, monitor your results, and collaborate with other team’s dashboards to leverage teamwork. By building engaging reports that incorporate all of your resources in one place, you are going to see your day-to-day tasks become more effective and efficient.

Marketing dashboards are a valuable asset to any organization that deals with marketing research and analytics. This is because today’s marketing dashboard tools come pre-loaded with easy-to-digest graphs and visuals of your high-level data. Receiving your company’s metrics does not have to be confusing; teams should be able to understand the data they are looking at so they can easily implement it into their marketing efforts.

Custom marketing dashboards demonstrate:

• Soft metrics. This is customer satisfaction and engagement, and brand awareness.
• Hard metrics. Conversion rates, sales, and revenue are linked to this type of data.
• Online marketing metrics. Data such as click-through rates (CTA) and cost-per-lead fall into this category.

Traffic sources should be the first channel you include in your marketing dashboard to report who is coming to your website and where they are coming from. Additional channels to add are Pay-Per-Click (PPC) ads, social media reach, CTA, bounce rate, and quarterly or monthly progress to your goal. Make sure you include multiple channels to compare and reveal cross-channel performance and trends. Marketing intelligence dashboards make it incredibly easy to stay on top of progress and visualize the next steps for a strategy or campaign across all different data sources.

Which Marketing Dashboard Software Should We Use?

The best custom marketing dashboards out there share many common traits. When looking for the one that will best suit your marketing efforts, you will want to keep an eye out for software that is easily customizable, mobile-friendly, and scalable. This tool should accommodate your data and offer flexible integrations for you to make the most out of it. A few dashboards that we recommend are:

Google Data Studio

This dashboard comes completely free and turns your data into informative, easy to read reports. The tool lets you make your reports interactive with viewer filters and date range controls. Data Studio is a great option for cost-effective, customizable dashboards.

Marketo

Marketo’s automation software provides the power and flexibility marketers need to engage customers on a large scale. This custom dashboard offers advanced analytics, website personalization, and a predictive audience tool. This is a data tracking option that would exceed your company’s expectations.

Tableau

The custom marketing dashboard from Tableau offers an on-premise data visualization tool that stands out among the rest for its intelligence. You can expect in-depth charts and real-time statistics from your multiple data resources within the dashboard. This software is also continuously upgraded to stay on top of the latest trends.

Improve Your Company’s Performance with Marketing Dashboards

Custom marketing dashboards will be your number one tool to display analytics, KPIs, and metrics using smart data visuals. You will never have to question how your performance is doing again because it will be laid out for you with attractive graphs and easy to understand verbiage. Using a marketing dashboard platform will help put your data and goals into overdrive. Still not sure where to start? Have a digital marketing expert create a custom marketing dashboard for your company.