In addition to guest posting on the UpCity blog, Brandefy is featured as one of the Top Video Production Companies in the United States. Check out their profile here.
Did you know? Product videos have been proven to significantly improve sales amidst online businesses. Since video outperforms text and image ads by a wide margin, the use of eCommerce video production has been extensively used by many video marketers on the internet. This is also the reason why a large number of people have incorporated product videos on their brands’ websites and social media platforms.
Online marketers and business owners have discovered how great product videos are when it comes to customer education. With the use of product videos, informing potential customers about the specific features of a product is made easy. Aside from customer education, product videos are also beneficial in increasing brand awareness.
To introduce you to the other benefits of product videos, we listed some of the best reasons why having a product video is necessary for eCommerce companies in 2019:
Higher Conversion Rates
As mentioned earlier, product videos are statistically proven to increase sales conversions. In fact, 92.6% of online consumers find websites with attractive visual content as ‘influential’ when it comes to their buying decisions. Out of the total percentage, 73% said that they would buy a product after watching a video that explains what’s in it for them if ever they decide to purchase it.
There is no doubt that eCommerce product videos are super effective when it comes to converting web visitors into customers. Moreover, product videos can also increase traffic and help business websites improve their SEO rankings on Google.
As an example, here is a video we produced for a client for the launch of their new product. It was used front and center on their landing page, as well as in various digital marketing materials to increase awareness and interest in the upcoming release of their disruptive technology.
Build Audience Trust
A lot of consumers have become smarter and more informed about managing their buying decisions. Unlike in the past, shoppers are no longer easily persuaded by the power of words from print ads. The utilization of motion pictures for business purposes has caused typical consumer standards and expectations to skyrocket when it comes to representing a product or brand in this way.
In the modern age, many people are more likely to trust a company which gives consumers the chance to get to know a product with the use of visual media, as in this example we produced for a popular kitchen brand:
If you want your audience to trust your brand, adding a product video in your marketing strategy can help you inject a heavy dose of subjective reality into their subconscious — which will influence their buying habits
Raise Social Media Engagement
This is a no-brainer. Social media is the largest arena where you can potentially increase the number of your customers. Facebook, Twitter, Instagram, and Snapchat — all of these social networking platforms can contribute tremendously to your success.
A good example of a video made to raise social media engagement is one we produced recently for a beauty brand, seen below:
The fact that social media advertising is no longer limited to captions and still photos implies that video marketing is the current and next big thing when it comes to brand promotion. As the amount of competition rises, the need for quality product videos is also growing.
With solid, well-produced product videos, grabbing customer attention, building trust and raising social media engagement all become more attainable than simply relying on traditional media and “the old ways” of marketing.