This is the first part of a 4-part instructional video series designed to get you acquainted with UpCity’s new Social Media Management tools, and show you the most useful, efficient, and downright cool functionality we have to offer.

We’ve been hard at work integrating our new social media management functionality into the UpCity platform, and we are excited to finally share it with the world! Today we’ll be starting with the most basic features, including adding your existing accounts and profiles, and using the composition pane to generate high-quality posts with hyperlinks and rich media built-in.

Adding a Social Media Profile in UpCity

NOTE: We recommend logging in to all of the accounts you plan on connecting in UpCity prior to this process. This will ensure that you are connecting the correct profiles, and in most cases will allow you to complete the authentication process with nothing more than one or two clicks.

We’ve made adding accounts as simple as possible to streamline the configuration process. From the compose pane, look under the topmost section labeled Current Social Profiles:

Adding New Profiles in UpCity's Social Media Management

 

Click the dark blue icon, which will expand the profile adding pane:

Adding Social Media Profiles in UpCity

 

You will see Add Profile buttons for each of the networks that are currently supported: Twitter, Facebook, LinkedIn, App.net, and Tumblr.

NOTE: In order to add business or brand pages on Facebook or LinkedIn, you must first pair the personal profile that manages that business or brand page.

Clicking one of these add profile options will direct you to the respective network to finish authenticating and grant UpCity access to retrieve profile info and post on your behalf.

Composing a Post in UpCity’s Social Media Management Interface

The new social functionality we’ve built in to the UpCity platform allows you to create and curate content from one unified interface that can be syndicated across multiple social media networks with the single click of a button.

When creating content, UpCity’s composition engine has the ability to dynamically include rich media from a source URL without any additional user intervention – just paste the link to the content you wish to share, and the title, description, and photo (where available) will be appended automatically:

Adding a hyperlink while composing a post in UpCity

 

If your post doesn’t include a media asset, or you wish to use a different asset than what is automatically provided, UpCity allows you to easily attach an image of your choice directly within the compose pane. Simply click Attach Image in the bottom right hand corner, and you can either upload an image from local storage, or use an image hosted on an external URL:

Adding an image to a social media post in UpCity

 

Once your post is written and ready for posting, you have a few options that will allow you to choose between adding your post to the queue, posting immediately, or posting after a set time delay:

Screen Shot 2015-07-14 at 10.15.55 AM

In this example video we used Send now to post our content immediately to the selected networks. In a later video, we’ll be introducing you to the queue, and we’ll show you how UpCity’s social engagement analysis can help to optimize your posting time and frequency based on when your audience is most engaged with your content.


If you have any questions about this tutorial, or questions on using UpCity’s Social Media Management tools in general, feel free to reach out to us at info@upcity.com

Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.