This is part two of a 4-part instructional video series designed to get you acquainted with UpCity’s new Social Media Management tools, and show you the most useful, efficient, and downright cool functionality we have to offer.

Last week, we showed you some of the basic functions of our social management tools suite to get you acquainted with adding and manipulating social media accounts within UpCity. Today, we’re excited to show you our content feed functionality that sets our platform apart from the competition.  This functionality will help you generate a full-fledged content schedule that leverages high-quality content that is relevant to your business or brand from across the web. We’ll cover five major points:

  1. What are feeds?
  2. How are feeds useful?
  3. Adding a new feed
  4. Discovering new feeds
  5. Creating a post from feed content

What Are Feeds?

RSS Standard Icon.

‘Feeds’ are a blanket term used for a technology known as RSS (Rich Site Summary), which is designed to collect and parse content from across the web. Almost every blog (and most websites too) contain an automatically generated ‘RSS feed’ that allows for devices of all shapes, sizes, and capabilities to format and display web content consistently.

How Are Feeds Useful?

In our platform, feeds allow you to view content pieces from all over the internet in one simple place, complete with a short description and photo (where applicable) directly within the social management interface. Discovering content via feeds enables you to sift through a great deal of candidate content quickly and efficiently, so you can easily find the content that will be most impactful to your audience.

Adding New Feeds in UpCity

adding feed URL in Upcity social media management

If you know the URL of a feed you want to include, simply click the + button tooltip under RSS Feeds, paste the feed URL into the field, and click Add. The URL will be scanned for RSS content, and if successful, will be added as a clickable button under the Feeds area.

Discovering Feeds using Feed Discovery

discovering rss feeds in upcity

If you are looking for new content sources, or don’t know where to start, our platform includes a database of great content sources across a variety of industries. Under RSS Feeds, click the magic wand tooltip to open the Discover New RSS Feeds pane. From here, you can either browse our most popular feeds across a number of industries, or search for content sources by keyword. Searching for ‘plumbing’, for example, yields content results from all types of plumbing blogs! When you find a feed you like, mouse over the feed card and click Add. The newly added feed will show up as a button under the RSS Feeds pane. Click this feed button to toggle a given feed on or off.

Curating Content and Creating a Post

Once you’ve identified some sources for content, you can begin curating content to build a queue of high-quality content that you can share with your audience. Creating a post from a feed source is simple:

social sharing options in upcity

  1. Once you’ve found a piece of content you’d like to share, mouse over the content card to reveal clickable options. We’ll choose ‘comment’, as we want to add our own personalized message to this content post as opposed to just sharing a plain link. You can also quickly add a post to your queue with the Quickshare option. The card will slide down to reveal a composition field, as well as a character counter that will adjust dynamically based on which networks you are have enabled to post. A user posting to Facebook won’t see a character limit, whereas a user posting to Twitter will be reminded of the 140 character limit. From here, compose the message you would like to include with the selected piece of content, and then choose one of the posting methods we discussed in our last video.
  2. For this example, I’m going to choose to add this content to my queue, where it can be automatically posted later at an optimal time for engagement.

In our next video, we’ll show you how to manage the items you have added to your queue, adjust post frequency and behavior for optimal audience engagement, and re-order/shuffle content for sharing randomly.

If you have any questions about this tutorial, or questions on using UpCity’s Social Media Management tools in general, feel free to reach out to us at

Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.