In addition to guest posting on the UpCity blog, Brandefy is featured as one of the Top Video Production Companies in the United States. Check out their profile here.
When people need information, their first instinct is to search for online resources. And as a marketer and/or business owner, you are ultimately one of those said resources for the people in your industry. But with the hierarchy of data sources the way it is now, it’s safe to assume that relying only on written content isn’t enough anymore. You need to include video production and marketing in your strategy if you want to stay relevant.
Fortunately, improvements in technology have helped make it so that even small businesses can benefit from video marketing – as long as they make smart decisions and work within their budget.
Contrary to popular belief, you don’t need a big budget to make good, compelling videos that show the viewer who you are and what you’re all about. If you have a camera – even one on a smartphone – a microphone to get good quality audio, a tripod to help eliminate shaky video, and video editing software, then you can include video marketing in your strategy.
That said, here are a few ideas that you can use to start putting out interesting, compelling videos.
Talk About the Company
Have several people talk about the company and why it exists; how it started, early experiences, and so on. It could get a little wordy, so choose people who are very dynamic. That will help make sure viewers don’t get bored and will instead be enthralled by how passionate the people on camera look.
Hold a Livestream
The spotlight started swinging towards livestreams around 2015, and it’s easy to see why. They’re a great way to interact with both current and potential customers, and don’t need much by way of video production.
You can comment almost instantly on something they say and get feedback. On the flip side, viewers get to see the human beings that make up your company. They also get to learn more about you – or whoever is handling the stream – in the process. The more human your company feels, in general, the more likely it is that people will buy from you.
Host a Product Demonstration
This is a given since people often want to be shown how to use a product. It’s certainly more entertaining than reading an instruction manual or booklet. On the other hand, if you offer certain services, you can opt to show one of them in action so that potential customers know what to expect.
Compile Customer Testimonials
This one’s a classic, tried-and-tested kind of video that any video production team or company can put together. How better to show potential customers that your products and services work as advertised than by having loyal customers talk about their good experiences with you?
At the same time, the customers you ask for testimonials will feel even more valued, and they’ll remain loyal as a result.
Show Employees Having Fun
Do you have fun team building activities now and then? Take a video. It will show viewers that you’re not all work and no play, not to mention that you value your people and do what you can to help them get along with each other and keep from getting overly stressed.
As you can see, when it comes to video production and marketing, it’s the content, not the equipment that matters. That’s why even a small business like yours can include it in their marketing strategy.