Verifying your Twitter account enhances and protects your brand in a variety of ways. Having a verified account inspires confidence and lets your followers know that your tweets are authentically coming from your brand. It also lets followers know that you have been around for a while and are well established, increasing confidence and trust.
It used to be more difficult to get verified as a business on Twitter — you basically had to use the site faithfully and hope that the Twitter Gods would smile upon you and grant you a “verified” check mark. Today, though the process of getting verified and acquiring that important status symbol is far more simple; the waiting for approval is the hardest part.
You can apply for self-verification right through the Twitter site; it takes just minutes to apply and set things up. After that, your request will be processed and you’ll be awarded the verification mark for your brand. Set aside a half hour or so, grab your laptop and get ready to take your Twitter account to the next level.
How to Get Verified on Twitter
The process is simple; you’ll log into your Twitter account as usual and fill out a verification request form. You’ll need to have some information already on your account to aid the verification process. Miss any of these items and you’ll have to try again. Here’s what should be on your account when you request verification:
- A header photo
- A profile picture
- Your business bio
- Your confirmed business address
- Your confirmed business phone number
- Your business website address
- Your Tweets must be set to public (not private) in your settings
Verify that these items are correct, present and that you are happy with them before filling out the form. It is also important to make sure you are logged into your business account, not your personal one. This process needs to be done directly on Twitter, not via a social media management platform like Hootsuite or Tweetdeck. Once you have everything set up, simply fill out the form and submit.
Increase your Odds
Most accounts that are Twitter verified have some things in common; considering these factors will increase your chances of success:
Your handle should be your business name: Make sure the name you use on Twitter clearly reflects your brand and business.
Your contact information needs to be business related: Make sure the email you use is from your business URL and that your phone number is for your business.
Have an active web presence: The time to ask for verification is after you are already using Twitter and when you have a website and a clear visible brand presence on the web. If you are not ready or lacking one of these components, you may not get verified.
Waiting is the Hardest Part
Once you submit your form, you’ll need to wait; there is no standard waiting period now. Your approval or decline (or a request for additional information) will come via the email associated with your account, so keep an eye out for additional details. If you are accepted, you’ll see the verified checkmark on your account. If you don’t get approved, you can apply again in 30 days.
Use that 30-day period to refine your application, be active on the Internet and social media and boost your chances of verification. For most small businesses, it may take a few attempts before you become verified, but the benefits make it worth waiting for.
Taking the time to get verified is worth it; your prospects and customers will take your business more seriously and can place more trust and confidence in your brand once you have that little blue checkmark. Once verified, the checkmark is there to stay, so you’ll continue to enjoy the benefits of verification for years to come.
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