What does a business need to be successful in sales?
A strong sales process? A strong sales team? Maybe a creative pitch deck.
Businesses that are great at sales likely have a combination of all three, but savvy business owners are taking advantage of a new tool, one that encompasses every stage of the sales process from prospecting to upselling: Facebook Messenger bots.
Facebook Messenger bots are the latest way to interact with your prospects, and when used correctly, the ultimate sales Swiss Army Knife for your business.
What Is A Facebook Messenger Bot?
Facebook Messenger bots are programming tools that can communicate with your audience 24/7 automatically through Facebook. Soon, they will also be able to communicate through Instagram and WhatsApp. According to Forbes, they “will be your new best friend.”
Using automation in sales isn’t a foreign concept to small businesses. Whether it’s automating their direct mail campaigns, email onboarding sequences, or follow-up requests for reviews, SMBs have taken advantage of automation for years. Bots are simply a new way to automate business processes that, until now, have heavily relied on person-to-person communication.
Why Use Facebook Messenger Bots?
Facebook Messenger bots are able to funnel qualified prospects to your sales team while funneling out poor fits. They’re also able to provide personalized sales pitches to your warm leads, and they’re fantastic for nurturing leads and upselling products and services!
Bad prospects slip through the cracks all the time. As hard as it is to accept, some prospects just aren’t right for your business, and it’s better to let them go than waste your time.
Think of this common scenario: you book time out of your day for a sales meeting or phone call with a prospect. If you’re lucky, you uncover that it’s not going to be a great fit early; more times than not, you don’t find out until the topic of budget and timing rear their head much later into the conversation.
Facebook Messenger Bots qualify your leads for you by asking any number of questions.
- What are your problems?
- What does success look like to you?
- How much money are you willing to spend?
Depending on how they respond to your questions, they either end up on a sales call, or politely declined. For, businesses without large sales teams, this can save countless hours! For those with more robust sales teams, it can be an additional check to ensure only qualified prospects funnel through.
Personalized Sales Pitch
Smart marketers and salespeople know that as close as you can get to a 1-to-1 message versus a 1-to-many message, the better received your message will be. By using a Facebook Messenger bot, audiences can be segmented and spoken to exactly how they prefer.
Similar to email campaigns with conditional logic, Facebook Messenger bots can provide variations of offers based on previous responses by a prospect.
Let’s use the example of a car dealer.
The car dealer has a prospect who has been talking with their bot. The buyer hass told the program that he likes the color blue and has a modest budget. That messenger Bot may offer him a place to purchase a blue Toyota Camry. On the flip side, a different prospect who likes red and is willing to spend more may be offered a red Lexus.
This kind of personalization can be quite powerful. In fact, one fashion blogger sold more than $4 million worth of Mini Coopers in only 5 minutes using chatbots on WeChat, a Chinese platform similar to Facebook Messenger!
The Ultimate Nurturing Tool
The sale doesn’t end once the papers are signed and the checks are cleared. An impeccable experience still needs to be delivered, and the prospect may have other problems they still need solved.
These automated messages can be used in a similar fashion to email. Your Messenger bot can follow up with recent buyers to give them more insight into the brand, describe how to use the product, or provide them with tips and tricks. Because the interactions happen in Messenger, they tend to be more light-hearted and conversational.
It’s also a great mechanism to upsell customers to additional services. Because bots can continue to ask targeted and personalized questions, even after the sale has been made, it allows you to consistently maintain a potential upsell or cross-sell stream, creating a natural opportunity for the customer to “pull” additional products and services from businesses rather than having to “push” additional offerings.
According to Market Watch, the chatbot market is projected to reach $1.34 billion in the next 5 years. It’s a rapidly growing model that early adopters are already exploring. Business owners looking to gain an edge on their competition would be wise to see how they can implement chatbot technology into their business!