As location management becomes more and more challenging, we believe a knowledge management platform like Yext is key for small businesses and agencies to leverage to effectively promote a location online. Therefore, UpCity has partnered with Yext in two ways: as a technology partner via an integration with our UpCity platform, as well as by promoting Yext Certified Partners and agencies via our Top Local Agency Marketplace.
The Challenge of Location Management
For local small business owners in a digital world, making it easy for customers to discover your business online is crucial to the continued success and growth of your brand.
With hundreds of directory and information sites in existence today, there are endless opportunities to expose your business to new potential customers. However, managing a myriad of location listings across a sea of different directory websites can be untenable for even the most dedicated business owner. For agencies that manage multiple clients with a diverse set of locations, this practice can become impossible to manage very quickly.
Though there are many vendors and services you can leverage to assist in managing a large number of location listings for your business, most of these services employ constant manual upkeep to keep your listings accurate.
Yext Knowledge Management Platform
The award-winning Yext Knowledge Management Platform enables companies of all sizes to manage location data across their websites, mobile apps, internal systems, and the industry’s largest ecosystem of maps, apps, social networks, directories, and search engines including Google, Apple, Facebook, Bing, and Yahoo. Yext products enable the world’s 50 million businesses to drive face-to-face and digital interactions that boost brand awareness, drive foot traffic, and increase sales.
Yext approaches the local presence problem from a very different angle: instead of working manually with countless directories spread across the web, Yext’s platform allows customers to manage all directories via one ‘master record’ and have those changes propagate across all of your directories.
Yext has been able to do this via partnerships with almost 140 publishers across the globe, allowing you to directly manage the information shown across these sites from within your Yext dashboard.
Key Yext Features:
Updating your location profile in Yext with your new business phone number will also seamlessly push your changes to all of your claimed listings.
Adding new menu items or additional photos to existing listings is easy, allowing for mass updates to any part of your location profile in near-real time.
Beyond allowing businesses to take control of a wide variety of listings, Yext also gives you the power to monitor for duplicate or inaccurate listings, and remove them with the click of a button. For each client, our team gets a top-down view of the state of local presence, and allows you to identify, review, and mark duplicate listings for removal in a matter of seconds.
Another powerful feature that Yext provides is the ability to monitor customer reviews left across your various location listings, notifying you when new reviews are left, and allowing you to assess and develop a course of action to mitigate poor reviews. Customer reviews and satisfaction are an important part of the Local Marketing equation, and Yext makes it easy to keep an eye on a business’ reputation.
Technology Partnership & Integration
We’re excited to announce the UpCity platform now leverages Yext to seamlessly analyze location data for all of our customers’ campaigns. As soon as a location is entered into UpCity’s campaign management area, our platform leverages Yext to quickly scan and assess the accuracy of that location across 70+ local directories and summarizes that information in our Local Report Card.
Secondarily, Yext customers that are using the UpCity platform can now sync their cleaned up directory information with UpCity and update 70+ tasks and the resulting Local Report Card in seconds. For more information how to sync Yext with your UpCity account reach out to us at firstname.lastname@example.org.
Discover Yext Certified Partners You Can Trust in the UpCity Top Local Agency Marketplace
As part of our partnership with Yext, and our close relationships with digital marketing agencies across North America, our Top Local Agency Marketplace now highlights verified Yext Certified Partner agencies with reputations for high-quality work at fair prices. We’ve created a dedicated list of Yext Certified Partners and have also badged their profiles so SMBs can easily find Yext Certified professionals.
UpCity’s Top Local Agency Marketplace is focused on becoming the resource for small and medium sized businesses to find great digital marketing services providers. With comprehensive agency profiles, verified customer reviews, and the ability to connect directly with agencies in a few clicks, it’s never been easier for small and medium sized business owners to find a local presence management partner!
We’re excited to be partnering with Yext to bolster the UpCity platform and by promoting great local management service providers.
Yext is the global location data management leader whose mission is to help people go places. The award-winning Yext Location Management Platform enables companies of all sizes to manage location data across their websites, mobile apps, internal systems, and the industry’s largest ecosystem of maps, apps, social networks, directories, and search engines including Google, Apple, Facebook, Bing, and Yahoo.
Learn more about Yext at www.yext.com.